How to pronounce “eco friendly” in English

And here, Kingfisher, headquartered in the UK, which is Europe's largest home improvement retailer, they are pioneering something called the circle economy, which is a movement launchedin the United Kingdom by Dame Ellen MacArthur, which is essentially designing products in an eco friendly way.So first, in their case, all the products over the next 10 years will use only recycled materials or materials