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by football or soccer generate the most revenue with North America and Europe now the biggest markets. So, let's crunch the numbers and find out what's
driving this growth with an expert from the consultancy Deote that advises sports teams and governing bodies about how to futureproof their businesses.
She's also one of the authors of the report beyond the billiondoll barrier charting the next phase of growth. Zoe Burton, welcome to Talking Business and
Listen to native speakers pronounce “deote” in real conversational contexts with synchronized timestamps and subtitles.