How to pronounce “cep” in English

And then these shapes here that you're seeing are the tongue of the animal.Cephalopods, squid, and octopus, and all of their cousins have these really complex tongues with a lot of teeth on them called radula.And these tongues of these ancient cephalopods seem to have been really, really complex.

The most conspicuous similarity between a cephalopod and a vertebrate is the eye.Cephalopods independently evolved a camera eye.So this is a giant cuttlefish, which has the same kind of eye as an octopus, a camera eye with a lens that focuses an image on a retina.

So criticize that. Then choose the right thing to explain.And cephalopods are sort of with the second group, they're with William James, a sort of individualist style.

were doing all of the stuff to count stars and calculatethe cyclical variations on cepheids and things like that, these were all women.And of course, the men were the ones who got the credit for it because we know our history.

And it's really an emotional issue that comes from high levels of stress.So the cephalic response is the start and end of optimum digestion.

And it's really an emotional issue that comes from high levels of stress.So create the cephalic response, turn your phone off, and enjoy food.

And one of the things that is most fascinating to me about their evolutionary history is that none of these things originally made the first cephalopod.The very first cephalopod was made by a shell.A buoyant shell. And that was what separated the early cephalopods from all of the other snails, and mollusks, and other clams and things that were living on the sea floor.

Because once the shell is no longer heavy, now the shell carries its own buoyancy with it, it can get arbitrarily large.And so cephalopods literally rose above the competition.I like to say this is a very authentic drawing of the early Ordovician seas, except for the scuba diver

But she's just there to show scale to show you how incredibly large these animals got.The straight shelled cephalopods are going off of the screen.They were large enough that the shells would have reached the entire length of this room.

And so on top here-- again, this time with a snappily dressed men for scale-- we have one of those really long shelled,straight shelled early cephalopods.And then this curl shelled cephalopod down here is a type of cephalopod called an ammonite that lived much later.

So this is just a picture here of a single rock that's crammed with these coiled ammonites.These are ancient cephalopods that lived at around the same time as the dinosaurs with these coiled shells.And they're just fossilized everywhere.

And all of these shapes are completely realistic.There are ancient cephalopod fossils that grew in corkscrews with spikes that had these weird recurved-- this is sort of a cousin of the paperclip one over herethat just were super irregular knots.

And while paleontologists are working on this to figure out what was going on, it's kind of a perfect time for the publicto become excited about cephalopods because all of our modern cephalopods-- squid and octopus around us today-- are going through boom times.There is what's been referred to as a global proliferation of cephalopods.

They still have that external shell.They're the last cephalopod with an external shell.And they have these beautiful tiger stripes.

This is not exactly to scale because I didn't have just sort of infinite room to go off here.The first cephalopods to colonize that area would have been the ones that lost the shell.

This is not exactly to scale because I didn't have just sort of infinite room to go off here.So the ancestral cephalopod was related to a snail, which has a big foot that it oozes around on.

experiments in the origin of large nervous systems and complex brains.So a cephalopod is-- we're looking at the results of the one experiment outside our line in the evolution of a large, reallylarge nervous system. And I think this, consequently, as the closest we'll ever come to meeting an intelligent alien.

LISA L. CEPPOS: Hello, and welcome.My name is Lisa Lovallo Ceppos, and I'm pleased to introduce Mauro F. Guillén, author of the new book "2030, How Today's Biggest Trends Will Collide and Reshape the Futureof Everything." Mauro is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in international management,

And it's really an emotional issue that comes from high levels of stress.If you don't create the cephalic response, then you do not create the enzymes that are required to break the food down.

We got the call saying that her lungs had been colonized by the normally harmless bacteria called B. cepacia.When patients with CF get cepacia, one of three things happens.The first is it turns into a very serious illness and the patient dies right away.

I'm delighted to welcome Dianna Staaf.Dianna Staaf fell in love with cephalopods at the age of 10.She began to keep them as pets in a home aquarium and learned to scuba dive in order to meet more of them

And one little fellow who was doing this along with everybody else is this little snail-like creature that's thought to be one of the first cephalopodsor the first ancestors of cephalopods.And the shell of this little fellow shows us how they became the wondrous creatures that they turned into.

straight shelled early cephalopods.And then this curl shelled cephalopod down here is a type of cephalopod called an ammonite that lived much later.That one actually lived in the oceans at the same time as dinosaurs were living on land.

Cephalopods, squid, and octopus, and all of their cousins have these really complex tongues with a lot of teeth on them called radula.And these tongues of these ancient cephalopods seem to have been really, really complex.They were these sort of folded up origami shapes with little tongues all over them that look like they could have been unfolded and used

So this sort of nuanced ability to interpret the fossils is really growing, creating, what seems to me,to be a wonderful time for a Cephalopod Renaissance for the extinct cephalopods.And these are more artist reconstructions that are a little bit more fantastical.

This is not exactly to scale because I didn't have just sort of infinite room to go off here.And then in the early coiled cephalopods, all these super weird shapes of ammonoids that proliferated and then went extinct at the end of the Cretaceous.

This is not exactly to scale because I didn't have just sort of infinite room to go off here.being kind of a huge cephalopod nut.

This is not exactly to scale because I didn't have just sort of infinite room to go off here.That there's an ancestral cephalopod trait of having a foot that divides into 10 tentacles.

Well, we get a mixture of similarities and differences from things like our cells.The most conspicuous similarity between a cephalopod and a vertebrate is the eye.Cephalopods independently evolved a camera eye.

It's quite difficult to imagine what my sense of self would be like without that kind of memory.What kind of memory do the cephalopods have?There's some interesting new work on this in cuttlefish, which is interesting particularly in continuities between the human and this case.

off some ends actually some colonies even build flooding chambers which whichlikely a nest of other cephalo tests can leave names the species certainly the

actually just breathe better period whether it's during the day during the night and if you're using CPAP and tpapokay questions just walk up to the mic so uh besides cep the surgeries and the

LISA L. CEPPOS: Hello, and welcome.My name is Lisa Lovallo Ceppos, and I'm pleased to introduce Mauro F. Guillén, author of the new book "2030, How Today's Biggest Trends Will Collide and Reshape the Future

I'm thrilled to be here.LISA L. CEPPOS: It's so nice to see you again.How is everything? MAURO F. GUILLEN: I think everything is fine, more or less, knowing that we are, of course, in the middle of a pandemic.

Things are going well.LISA L. CEPPOS: Well, I'm happy to hear that.I know that the audience is in for such a treat today.

this pandemic accelerates many of the trends that I discuss in the book.LISA L. CEPPOS: Yes.And I think it's really interesting to see some of the early trends that are accelerating.

And all of that goes back, believe it or not, to the one child policy in China.LISA L. CEPPOS: That's incredible.And to a lot of people it might seem like the butterfly effect.

I call it in the book the gray consumer.LISA L. CEPPOS: Yeah, that's right.And the gray consumer also has a gray wallet, and they need certain gray services and products.

And of course, I will be very happy to answer questions from the audience about that particular aspect of technology development.LISA L. CEPPOS: Great, thank you.Another thing that strikes me about an aging population is the need for health care.

very, very heavily in the homes of people who are declining physically and cognitively.LISA L. CEPPOS: It's so interesting how we think about the role of caregiving, right?We're saying that this can become a function of robots in the future.

As men-- we see in research-- acquire more experience about how investing works, they tend to reduce their level of risk, and the oppositeLISA L. CEPPOS: I love that.

As men-- we see in research-- acquire more experience about how investing works, they tend to reduce their level of risk, and the oppositeLISA L. CEPPOS: What's really going to happen, especially if we consider the role of women in emerging markets?

As men-- we see in research-- acquire more experience about how investing works, they tend to reduce their level of risk, and the oppositeLISA L. CEPPOS: Really fascinating.

As men-- we see in research-- acquire more experience about how investing works, they tend to reduce their level of risk, and the oppositeLISA L. CEPPOS: Great.

As men-- we see in research-- acquire more experience about how investing works, they tend to reduce their level of risk, and the oppositeLISA L. CEPPOS: Great, thank you for that.

Her first book titled "Squid Empire: the Rise and Fall of the Cephalopods," has been named one of the best science books of 2017 by NPR Science Friday.She lives in San Jose in the physical world and at cephalopodiatrist.com online.Please join me in welcoming to Google Dianna Staaf.

And for anybody watching it remotely or in the future, thank you for taking time out of whatever else you were going to be doing to see this.I am here to talk to you about cephalopods, which is a difficult word to say all by itself.And so we can just call them squid, and octopus, and relatives.

And in particular, the story that I want to tell about them is a story that parallels the history of dinosaurs.And the reason that this particular story about cephalopods has caught my attention to the point that I wrote a whole book about itis that I started to realize that the deep, evolutionary history of squid and octopuses was even more fascinating than the famous dinosaurs

that we all know and love from the age of three or four, and yet nobody knows anything about it.So I'm going to tell you today why cephalopods are even better than dinosaurs.And in particular, trying to spark something that I like to call the Cephalopod Renaissance.