How to pronounce “brailsford” in English

And Brailsford described it as performance through the aggregation of marginal gains.

What Brailsford and British Cycling sort of theorized was, OK.

And if Dave Brailsford when he calls Team Sky into existence, if his stated aim of producing a British Tour de France winner within five years had any credibility than this is the

Whether it actually came from Dave Brailsford himself or someone above him I don't know.