How to pronounce“bookend”in English

uh arguably the flagship division of General Motors was uh not no longer going to be competitive and no longer be the flagship and that isn't a goodsituation for GM to be in obviously having its uh we call bookend division, but the what should be setting the pace and what had for the first 60 or 70years at General Motors um really had a opportunity for people to move up and to sort of land and be the ultimate achievement and success uh symbol at