And your goal in capturing attention is to walk people through the three stages, is to grow the fire because you can't just start out with a bonfire . You have to start with the spark.
And so those three kind of things combine to create this bonfire of attention. Now how do you build that bonfire of attention? You have to go through what I call the seven captivation triggers.
And so let me get into attention. And so I kind of describe attention as a bonfire . And your goal in capturing attention is to walk people through the three stages, is to grow the fire because you can't just
from millions of people. And so those three kind of things combine to create this bonfire of attention. Now how do you build that bonfire of attention?
guys guy with the bongs out of grass guy with a cam mu has set it ablaze to keep warm everyone likes this idea and soon enough there's a bonfire going someone has a boombox and next we're doing 5:15 call-and-response style and long live rock long live rock 50 minutes before
And then you go through the kindling. And then you go and you finally get to the logs in the bonfire . And so the first stage is immediate attention.
And I don't hold anything against him because by in hindsight having my own children now, I would do the same thing, maybe even worse. Leymah Gbowee: But this night we're standing out and we've swept the grass and put it in a drum and it's like a bonfire and my mother asked me, "What do you want to do with your life?" And she said, "Leymah." I say, "Yes, ma'am." She say, "If you decide to do anything positive with your life, I promise you this night I