How to pronounce“bnsf”in English

So tell us a little bit about BNSF, for our viewers who don't know anything about the company.

And then again sometimes at BNSF we say leadership situational, normally empowering, sometimes directive.

Carl Ice, CEO of BNSF, welcome to Stanford and systems leadership.

Transparency's really important, we have over 40,000 people at BNSF.

So we spent a lot of time trying to be out with with all the folks at the BNSF, and again, have a conversation with them.

Carl we are very appreciative of your coming to Stanford, BNSF is very important to our country, it's very important to all of us as society.

Profit margins are all over the place, stretching from 1% at McLane, the logistics supply chain manager, to 25% at BNSF Railway.

15% of all tonnage between cities, regardless of weather the cities are in our geographic coverage, and regardless of the military transportation move on BNSF.

So we have a thing called positive train control, that's now a government mandate, that actually BNSF started before it was a mandate.

If you look forward the next five to ten years, what do you think will be the biggest impact of technology and digitization on the BNSF?