How to pronounce “blasting”(adj) in English

When they go into these tools -- major mistakes that companies do when they get into Twitter and Facebook -- they immediately get in there and do the old-school messaging, which ismore blasting. More the 30-second type commercial -- that kind of strategy. And what they do is, they come in, and they'rebasically shouting once they get in there. So they'll go into Twitter, and they'll say, "Hey, we've got this new product that just came out.