How to pronounce “benchmarking”(verb) in English

on measuring not only social impact but not only financial impact but also social impact so that we can really lookat together at what's working, what's not working and how do you start benchmarking across the industry. Andover the last 18 months, about 50 foundations and social investors have been beta testing this with us so that

So you were discussing, you know, we have standards for, you know, soil consistency and grape size and you know, ripeness and things like that. I'm curious how you cameup with those? You know, as you said, "It's not like you need a two foot log, you know, you need a wine at the end." So, where do you go about benchmarking for the differentsteps in the process? >> AHLMANN: I think the best way to answer