into helping out. And at one point it became very obvious that we were growing a lot more quickly than we expected and the behemoth that is Second Chance Beer Company really required all three of us. So that's how I got to be involved, and I'll let Marty give you a brief bit about his background too.
And that was a rude awakening, because I knew what pricing to charge for certain media when I was at a behemoth like a BuzzFeed and could offer all of these resources. But I was like, OK, well, what do I charge for just like a 60-second video?
And do you want to supersize it? It wasn't until it became a behemoth company, and then, oh-- then everyone knows the brand.
It is depressing coming back to Britain, dealing my life in Syria, and Palestine, and global warming. We are trying to change a behemoth -- not just Google-- but a behemoth of the world's capitalist economy, a system that is defended by not only its beneficiaries,
But like when I wrote those, like Upworthy didn't really exist. And Buzzfeed was not the behemoth that it now is. And so I was talking about some of the snark and negativity that was very pervasive in the media at the time,
Thankfully, we have an amazing partnership with Macy's and with the NYPD and the city of New York and the mayor's office to all come together and try to get this behemoth of an event up and off the ground and then on television. And to me, the parade, it's a game of chess.
But somebody told me our advertising was four or five years ago, it was 80% to 90% social media and now it's 50% to 60%. It's just kind of hard to believe what they managed do against this behemoth .
you get that measurement of the wobbling star, and you pair it with the light curve, the light curve is giving you the estimated We're talking about this thing, this behemoth .
you get that measurement of the wobbling star, and you pair it with the light curve, the light curve is giving you the estimated And that 16-meter, that behemoth , we're talking about thousands of nearby stars we can investigate for potentially Earth-like planets.
Since you kind of, perhaps more than most, have a spectrum of insight across what various companies are up to in academics? Do you believe that those companies are going to grow into the next big behemoths , or what do you think happens with those folks?
Well, I'm here at Google and I don't want to fault Google. But of course, Google is one of the behemoths of the technical world so it's not possible for it to be totally good and wonderful. Years and years ago, I knew Larry Page socially through his brother, Carl.
easily by a third this year. So, that's one way I see it. But I have a podcast company, not nearly the industrial behemoth this thing is, but I keep asking everybody, how do we use AI to do this? And I find that
So whether it's business, if it's a market based solutions, I think it's fairly agnostic to what kind of solution would work. And that resulted to BRAC from being a very small relief organizations to what a giant behemoth that it is right now, which has very, very large scale programs in education, to running the largest non-government school network,
We've all tried to kicked down and you're like, whoa, I'm not getting anywhere. Yeah. That's why you see me slipping out of this behemoth thing and dripping all over myself.
so that we could solve it appropriately? How about that? But anyhow, you can make a difference even within a behemoth company like Google.
It made us laugh. Yeah. Definitely. So that's all a long way to say that we finally came up with a behemoth that we could call our own, and went through the sort of-- I mean, it's not particularly interesting.
I took a class there, and then got into that system, which has now become this giant behemoth .
I think radio is the great national and cultural unifier, the image you have of the walnut-paneled behemoth in the living room, with the family gathered around it,