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Right. And it still didn't make their top 35 or 40.BCG in 1963 created the industry.
BCG in 1963 created the industry.
And BCG had been experiencing really rapid turnover and burn out.
McKinsey followed BCG, even though they'd been around since 1920.
So the BCG trial in India, which I didn't mention, because it's already up and running, for elderly patients, with the tuberculosis
When I was at BCG, a lot of what we did was find relationships between one thing and another, that bigger lowers costs or, I don't know--
And then BCG, definitely it was a very analytical job.
or a BCG, all the way through execution of a campaign, digitally.
So with my teams at BCG, we looked for the hole that destroys this potential.
But I have never-- 27 years at BCG-- observed the situation where people stayed in their job because of the financial incentive--
Because it took me a long time to leave BCG, some old clients came back, I needed to keep working and doing the right thing for them.
was there were graphic artists at a place like BCG and they-- you'd make the slide on graph paper, whatever
And I will do so without using classic consultant BCG type slides like this one, starting after this one.
able to create change most anywhere and so with BCG we spend a lot of time understanding the way they worked and the sense that um for them
could have it been different and so at BCG the the goal is six o'clock one night a week for every individual it's a it's a different night of the week and
Like finance guys working at BCG or whatever it was.
I also see a number of-- I'm a senior advisor at BCG, as you mentioned.
And this is typically after they had failed at it themselves and hired a BCG or McKinsey or whatever and failed at it with them.
I mean, you were at BCG, Harvard MBA, et cetera, so you're doing the modest show very well.
And then suddenly I came back, joined BCG, got promoted quickly, became director, then became chief marketing officer.
and they went to consulting, McKinsey, BCG, all that stuff.
including a recent one that showed that, when elderly people were given BCG, there was a 45% reduction in all respiratory infections, all.
And before that, I worked in management consulting at BCG and in private equity.
Yves worked 25 years at the Boston Consulting Group, where he is a managing director and senior partner, a BCG fellow, the director of the Institute for Organization,
She spent decades as a global finance and consulting executive, and is currently a non-executive board director and a senior advisor for BCG.
One is, for me personally, I didn't make partner the first time I was up at BCG.
At Upfront Ventures, two years ago, when we interviewed John Legend, John Legend talked about joining BCG.
Many people in the world have been given MMR, and given, also, BCG, the tuberculosis vaccine.
And we sort of called ourselves-- internally, we're sort of Young Punks Consulting-- because all the McKinsey and Bain and BCG people were much older than we were.
The Sam Adams name actually on the label came from-- it cost me $400, it was a woman at BCG.
experience counselor -- unbiased, non-self-serving, not an outside McKenzie or BCG or Bain but an insider.
because of the client the reality is it's it's not the client much of the time I I I chose to study BCG in particular because they're an extreme