How to pronounce“backrub”in English

Initially, they called it BackRub, after the backlinks it analyzed, but then they realized that maybe that's not the most attractive name.

in terms of actually Google, PageRank, and BackRub, and other notions of-- you're popular.

And he said, "Oh, there is a really interesting one called BackRub."

that was the name of Google in the very, very beginning, it was BackRub.