We wanted to take it from a more economic perspective. With both George Akerlof and I, when we were teenagers, we didn't know each other then, we read Vance Packard's book "The Hidden Persuaders." Do you know this book?
is a mash up of different concepts. I was aked by Psychology Today to show how you get an idea. So I said, OK, I'm going to do an idea about the wheel.
He's there two hours before the crew. I think Sudeikis, Malin Akerman.
to do close to a thousand interviews I suppose with some of you know the the the most acclaimed and great emerging artists musicians film Akers authors of our time uh and what we so when the publisher came to us and said oh why don't you do a book this is great
not even the leading idea I know there were there were these people like Howard Aken at Harvard who was who were saying I mean know I'm quoting from I believe from Howard Aken who said that if the same computer was built in order to do both ballistic calculations so you know a scientific problem and business calculations. I believe that this would
And I think there are still a few artists who do that really well. Beyonce and her stylist, Rita Akers, often go to luxury houses and get things custom made. They are commissioning costumes.
sounding uh obvious uh 100 years later okay but it was not obvious okay it was not even the leading idea I know there were there were these people like Howard Aken at Harvard who was who were saying I mean know I'm quoting from I believe from Howard Aken who said that if the same computer was built in order to do
Dr. Shiller is Sterling Professor of Economics at Yale and winner of the 2013 Nobel Prize in economics. He's the author of the New York Times best seller "Irrational Exuberance," and with George Akerlof, also a Nobel winner, he's coauthored a previous book in addition to today's.
We're going to play a quick clip and then bring them up. So the actual documentary follows advocates and actors, including Malin Akerman, Blake Lively, Jennifer Garner, Mia Farrow, Alfre Woodard, as they travel to Kenya, Colombia, Haiti, as well as the United States.
a job you will never find a way to support yourself or your family and so we have to give people a reason to live for rather than to die for and which is a quote from uh one of my heroes aked Al Alfie who's an Egyptian American entrepreneur and who I worked with very closely in Cairo in the first program that I started but there are a couple other
So what this book is about is about what's really, it's a certain kind of general problem with free market, unregulated economies. And by the way, the co-author, George Akerlof is as you mentioned is my coauthor on another book, he to me is a very independent thinking person.
day said, "Economist wins Nobel Prize for 'Don't Put All Your Eggs in One Basket." So this is a true story, and it was the impetus for the other jokes that we have on this. So here's John Nash who won for Game Theory, who's figured out the optimal strategy for "Rock, Paper, Scissors." George Akerlof, who won for "Adverse Selection," which is related to individual health insurance markets, saying, "Buying an individual health insurance policy can be a real pain in the neck."