How to pronounce “affy” in English

Lutz Ziob, General Manager of Microsoft Learning. His people say of Lutz, "Lutz creates an environment where good things happen. He hires great people, he allows them to make mistakes, and he ferociouslydebates the most important decisions with his management team and his whole organization." Sue Siegel, former President of Affymetrix, whose partner says of Sue, she's now a venturecapitalist at Mohr Davidow Ventures. Her partner says of Sue, "There's a Sue Effect. Everyone around her grows and companies grow under her guidance." He says, "I've often wonder