Yves worked 25 years at the Boston Consulting Group, where he is a managing director and senior partner, a BCG fellow, the director of the Institute for Organization,
Yves Bahar believes that design should be a force for positive social and environmental change.
Yves : thank you for the nice welcome.
Yves : Yeah, let's start with easy question.
Yves : Yep, and you know it's been all I do and what I do since then.
Yves : Plus my father.
Yves : You know, in many ways I feel, and this is where I have another little visual.
Yves : Yeah in 99 I started Fuseproject.
Yves : so what I believe in is you know for a while design got broken down into these
Yves : It's very hands-on, very much about making, very much about stress testing ideas with design and building that as a multidisciplinary team.
Yves : Yeah, I don't know how structured things are here.
Yves : But yeah, I would say that the idea is to get sort of maximum amount of participation.
Yves : No.
Yves : Oh, okay.
Yves : It's not the kind of client we want, but it's you know the clients I want depend on mostly depend on what kind of quality I'm gonna be able to create with them.
Yves : Hmm?
Yves : Yes.
Yves : Isn't gonna work.
Yves : Seven yes.
Yves : Yes.
Yves : Oh yes.
Yves : I've never heard that, Baharian.
Yves : Usually we do that well.
Yves : Let me see if I have something to illustrate that.
Yves : Well the whole point is that you wouldn't know about the numerous things that didn't work.
Yves : Yeah it's like we all know there is none right?
Yves : So that was a pretty miserable time.
Yves : Well I think we have Steve Jobs to thank for our credibility, our newly found credibility in business.
Yves : I think the change that happened in the 50's both in Europe and in the United States around design having a key role has still impact today, you know 60, 70 years
Yves : You know I'm one of the people who say it's not different at all.
Yves : So the role of technology is in many ways central and in many ways it is not.
Yves : So I'm not somebody who's gonna go and look at, just tell you that oh nature inspires everything that we do.
Yves : Yeah, you know holistic making for me is the opportunity designers have today to take that 360° view and to really again not be used as just the problem solver for
Yves : That was 2006.
:Yves : It's hard to imagine.
Yves : So this you know you would just touch the surface there was no button to turn it on and off.
Yves : This is in Peru and they have 1 million laptops in Peru.
Yves : That's a good question.
Yves : I think there is.
Yves : Down to the actual object, but also the distribution, how they're picked.
Yves : Yeah the same ones to kids up here.
Yves : Yeah I mean in a way the $100 laptop kind of made this idea that a smaller lighter
Yves : And so in a way it kind of, and Google is a huge supporter of the $100 laptop.
Yves : Well it was global.
Yves : So my advice to all designers is not to have a dream project.
Yves : Yeah.
Yves : Yeah, that's the best one to live in a way.
Yves : Cause if you're constantly thinking about if I worked on a car, or if I worked
Yves : Well I think the things that design is gonna solve are a few simple notions.
Yves : I think it's essential to create products and experiences that fit within the current