So, if we dropped off a case of beer, we actually lost probably--I think I calculated it once, but only once because it was too painful to do again--we were losing about five bucks wholesaler said, "You know what?
not able to to sit out or eat outside um it's wholesaler I did not put a picture in because it looks really shabby um and you see that proper it's all about
We didn't realize that this was happening when we opened up. We only knew that wholesalers , retailers, well, pretty much everybody or nobody wanted our beer. We couldn't sell our beer to anybody--hardly.
our beer. We couldn't sell our beer to anybody--hardly. All the wholesalers would tell us, "You know what? It's imports is where it's at." And all the retailers would say, "Hey, we're DC-ing, we're discontinuing all these brands.' Well, that is when we opened and this is what it looked like.
Just when someone comes to pay, swipe their card, then swipe that one on there." You know, I'm gathering thousands and thousands of numbers weekly. But I'm also becoming a wholesaler of the numbers. You know, at 16, I was paying, like, loads of people, 300 quid a week wages.
The next level up is called a product, where the company says, you know what? Don't worry about going to the wholesaler . We're going to grind these beans for you, put them in a really cool bag-- we'll even design that bag to look really cool--
of a farmer's market and we ended up talking for about an hour and a half. They go to restaurants, wholesalers , they may serve some of the entities up there, people at lunch seemed to know.
business in the U.S. is heavily regulated. It goes back to Prohibition where the government said that you have to go through wholesalers in different areas. You could not go directly to customers and you need a license per state and you need a wholesaler per state or you need it. A couple of years ago the Supreme Court said that that was unconstitutional, so now some of the states are opening up and today, we can use brokers, we can use wholesalers , we can sell directly to corporation, we can sell directly to consumers and we do that
What's going on? This isn't a real world problem. And even if it was, you would go to a wholesaler , and you would get a discount for buying more grapefruit, right? So it really shouldn't be a linear relationship, but this is the sort of question we train our kids upon to get them to understand linear relationships,
great nice book who's your a distributor I said I'm a publishing myself and oh no no no you need you need to have a distributor or a wholesaler I said why we do not have a system you're not in Europe you're in the United
I mean, it's a lot of work. catering companies, farms, wholesalers , retailers.
Selling out to big brewers. Well, it certainly increased our sales when the big wholesalers opened up.
So, if we dropped off a case of beer, we actually lost probably--I think I calculated it once, but only once because it was too painful to do again--we were losing about five bucks Greg Koch: Well. So we started talking to the big brand wholesalers and also the wine and spirits wholesalers ,
The first is of a commodity-- barely differentiated, cheap as dirt, traded on the market. And if you wanted a cup of coffee-- and that was their example, so I'm using it, too-- you would go and go to a wholesaler , bring a bag with you and a scoop, and scoop that stuff in.
I believe they were homeless guys, were fishing in Biscayne Bay, which is bay right next to the city, and they caught a six-foot nurse shark. Pretty big shark, I mean, for the bay and they decided they wanted to sell it to some fish wholesaler . There's some fish wholesalers by the Miami River downtown about a mile from there. And they decided the best way to get it there: public transportation.
I don't know if you guys know what it is. But for some reason, they are still making sales, even though their product is actually sold by other wholesalers .
Selling out to big brewers. We just did like a $12 million expansion in Brooklyn, and knowing that we had first rate wholesalers handling
Randy Clemens: Very nice. We were self-distributed because, as I mentioned earlier, none of the wholesalers were interested in distributing our beer. So, we started up our own distribution company, which we jokingly called "Aerostar Distributing," with the panel van.
we were set out to do. The last process is the sale of the wine, and in the, the alcohol business in the U.S. is heavily regulated. It goes back to Prohibition where the government said that you have to go through wholesalers in different areas. You could not go directly to customers and you need a license per state and you need a wholesaler per state or you need it. A couple of years ago the Supreme Court said that that was unconstitutional,
to customers and you need a license per state and you need a wholesaler per state or you need it. A couple of years ago the Supreme Court said that that was unconstitutional, so now some of the states are opening up and today, we can use brokers, we can use wholesalers , we can sell directly to corporation, we can sell directly to consumers and we do that through the tasting room for our wine crop and to our website of course and we try to manage all that. The most interesting thing for us is the website because on the website