So what would be the next step beyond what we have now if we start using technologies which are more powerful than just typography. Well, I think one part of the answer is something you guys at Google know a lot about, which is gathering information about the reader. So in Soviet Russia, the book reads you.
spotlights ornate uh picture frames illuminated showcases book jackets and typography ceremonial aspects of public concerts and display play an audience's expensive clothes the performer's black tie the presence of the Zar in his Royal box even the high price of the tickets
essentially it was it was a revolution almost as big if not bigger than typography. It it enabled uh science and technology uh until of course the culmination of all of it all the computer and we'll come to that. So
will also die. So, he goes into rehab, and so of course, he very much was in denial. I wanted to make the the typography look like it was in denial. I wanted to do the opposite of a typography 101 assignment. Usually, you're supposed to In type 101, you take a word and you make it look like what it says. Uh, but now we want to make it
And was thinking like, oh my goodness, it's all these people probably criticizing and saying I'm an idiot. More typos . Yeah, it's definitely typos . And it turned out that it was the opposite.
single system can use two others for its ends. This typology by the way: approach, avoid, attach or avoid, approach, attach is one we'll be returning to again and again. And it's a really useful way to think about how people are motivated and also think about how suffering and dysfunction and harm arise in terms of each one of those three systems.
You're-- Both of my parents sometimes drop sentences, too. And I made a typo in the run-up show, but it's OK.
I think that's the fourth least happy day. A simple typo has been enough in various situations in the past to administer a near fatal drug dose.
And then most people have had the experience of sending out a text or an email or a report that has some really stupid typo in it, because the computer misunderstood your intent. And that causes maybe a moment of embarrassment.
I read it wrong. I have a typo . Who's talking to us here today about her recently published book, "Haunted Empire, Apple after Steve Jobs."
Create and care so much especially early on about those few users who are actually willing to try your new service that no one has ever heard of, that has a weird typo , and care so much about them. Because those people are crazy.
are perfect. There's mistakes. My book has little typos and things like that. That was a lot of pressure, because if you're going to buy a chess book and I wanted it to be the chess book
like, say, me, who's a little less comfortable promoting tons of stuff left and right. You don't like typos .
To be alive, to be with you, like a weed, I can feel it in my head, like a dog in bed. All the typography in this presentation is machine learning-generated.
OK. So why am I stressing this? So this is the typology I generated to try and capture that notion that, when we're in the world, we all have access to these different kind of resources.
and racial typologising. And the fundamental underlying assumption of the typologising
Certainly hand-drawn typographic textures with the idea of a DIY, something that had the maker's hand involved
in some of the typography might be nice.
And there are more typographers out there that are designing Cherokee fonts now.
People make typos , right?
It has typos and misspellings and a smudge that, and this is true, may or may not be a comma empowering the government to seize your house depending on which Constitutional
saw these typos , sure, I could've gotten really discouraged and really upset. But as my dad says, "That's how all the demons get out." So it's actually a good sign and it happens.
you find all the typos .
And that's not a typo .
I think that's a typo .
So maybe there was a typo somewhere.
that really wasn't honest to god typo and i left it in there anyway but the industrial age gives this idea
And he talks about-- we developed a typology of these approaches that the stand-up comic use in their work to create recognition.
I don't think there are any typos , but hopefully you can't find any.
It was around text and typographic as a kind of graphic event, translated into English.
So it's really a modern typology, but one that very quickly became-- Died down.
so so terrific it's a personality typology tool and it's the foundation
So that's that hand-drawn typography from our inspiration slides.
Female #1: Have you ever had any typos ?
And that's why if you ever had a typo or anything, by the time it reached the president, a typo would have
Oh, excuse my typo .
Every other word I type comes out as a typo , so I have to keep going back.
protection act of 2005 it's a little bit of a typo there's no consumer protection in that act at
coordination, typology. That's why I try to go to the pure economic mechanisms.
There's also tons and tons of different typologies of stretching.
I was just wondering what you think the role of typography is in the art of the graphic novel, and if you
OK. So why am I stressing this? And I came up with a kind of a typology.
just the process of whittling down all the typos and things, and the first printing had 26, but it took three months just
So you'll have noticed a couple of strange typos that Amazon inserted.
So they're meant to work no matter what typography and what size of window or console you're using.
I was wondering if-- I find that I have certain typographical mistakes that I make, especially when I'm typing quickly, that bother me.
Patricia: I can't even count how many typos .
is stupid. Like typos . Who cares?
And then down below, there was a little typo in my email to him that was actually two periods at the end of a sentence.
To be alive, to be with you, like a weed, I can feel it in my head, like a dog in bed. We worked with a couple of different really interesting people to create machine learning-driven typography tools.