How to pronounce “trade press” in English

I thought it's fascinating when hulu was being put together, the discussion in the trade press was all about putting together a YouTube killer.

And they have now, at Random House, and my publisher is the biggest trade press in America random house all these lots of other presses and you're owned by a big company called Bertelsmann

For all that, YouTube's bandwidth bill may be very high, and if you believe the trade press they say a million and a half dollars a day or something being