How to pronounce “the dells” in English

And historically, it was tough for them to see what the paying points were of that downstream client. But today, they can go on -- if you're inIntel, and you're supplying chips to Apple and the Dells of the world, you can go on and see what those paying points are of your customers by going into the tools, like Twitter,that you know ahead of time. So you can work with Apple and Dell if you're Intel and say, "Hey, we know they're having problems when they're in x, y, and z.