Listen to native speakers pronounce “swot” in real conversational contexts with synchronized timestamps and subtitles.
Okay, a couple people.SWOT analysis, so what?
Okay, a couple people.Because we've seen SWOT analysis, strengths, weaknesses, opportunities, threats.
Okay, a couple people.Here's a SWOT example that you might have, strengths, weaknesses, opportunities and threats.
And part of the brand audit is doing a SWOT analysis, looking at your strengths and your weaknesses.The neat thing about the SWOT analysis is it forces you to look at the marketplace.What are the opportunities in the marketplace?
What should I be worried about?And when you do the SWOT and when you think of your strengths, you want to frame your strengths.So that strength, how is that demonstrated in things that I've accomplished in my career?
Okay, a couple people.You've already created those in your SWOT analysis.
Okay, a couple people.So again if you do SWOT analysis as part of your work or part of your life, this is a way for you to line those things up to create some strategies.
In the marketing world, the first step is we do a brand audit.And part of the brand audit is doing a SWOT analysis, looking at your strengths and your weaknesses.The neat thing about the SWOT analysis is it forces you to look at the marketplace.
Okay, a couple people.So what we can do then is once we developed a SWOT analysis we can say how do we prioritize the opportunities that we have?
Okay, a couple people.So this last tool is a way to take your SWOT analysis, your strengths, weaknesses, opportunities, and threats and actually create strategies.
Okay, a couple people.You already did that as part of your SWOT analysis.
Okay, a couple people.And so one of the more common planning tools that's out there is SWOT analysis and I know SWOT analysis is the most commonly used strategic planning tool in the world but in my opinion
Okay, a couple people.And what I want to share with you today is not just SWOT but what would you do after a SWOT analysis to actually develop strategy for your life.
Okay, a couple people.So now you say, 'okay great Rich we did the SWOT analysis, we prioritize our opportunities and threats so what?' That's the biggest question I get when I do strategic planning with companies is we did
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