Stacey , can you tell us about your career path?
Stacey 's a Senior Vice President at Hill Holiday and leads a national broadcast buying Strategic Media Partnership Practice for the agency's portfolio of clients, including Dunkin' Donuts,
Stacey Shepatin: Thank you.
Stacey Shepatin: So here's a response we got, a letter to Ted Kelly.
Stacey Shepatin: So, you can see the impact that social media's having on television, right?
Stacey Shepatin: So, it's great.
Stacey Shepatin: A total bundle.
Stacey Shepatin: Mm-hmm.
Stacey Shepatin: I mean, I think we have to work together.
Stacey Shepatin: .
Stacey Shepatin: Yeah. Female #1: I saw that you mentioned the study that you did-- Stacey Shepatin: Mm-hmm.
Stacey Shepatin: Yeah.
Stacey Shepatin: So, I think it's just starting.
Stacey Shepatin: You know, I get asked that question a lot.
Stacey Shepatin: Hi.
Stacey Shepatin: Yeah.
Stacey Shepatin: Mm-hmm.
Stacey Shepatin: Yep.
Stacey Shepatin: Yup.
Stacey Shepatin: Yeah.
Stacey Shepatin: Hi.
Stacey Shepatin: Mm-hmm.
Stacey Shepatin: I wouldn't say "shifting heavily."
Stacey Shepatin: Yeah.
Stacey Shepatin: Mm-hmm.
Stacey Shepatin: Yeah.
Stacey Shepatin: OK.
Stacey Shepatin: It's interesting to clients because it's, you can see the power that these people are having in this space.
Stacey Shepatin: Yeah.
Stacey Shepatin: Yeah.
Stacey Shepatin: I mean, a lot of it happens live--people watching it.
Stacey Shepatin: Yeah.
Stacey Shepatin: So, yes and no.
Stacey Shepatin: Yup.
Stacey Shepatin: I'm good.
Stacey Shepatin: Mm-hmm. Male #6: So, when you're talking to risk adverse clients-- Stacey Shepatin: Yeah.
Stacey Shepatin: So, one of the things I've been--.
Stacey Shepatin: I think some of it is predictable and some things work and some things don't.
Stacey Shepatin: Mm-hmm.
Stacey Shepatin: Right. Male #7: So, basis of the social needs of people want to get it together,-- Stacey Shepatin: Right.
Stacey Shepatin: Yeah.
Stacey Shepatin: You know, I don't know because we hear so much about content needing to be on-demand and moving away from a schedule.
Stacey Shepatin: Yes.
Stacey Shepatin: It makes it easier to find.
Stacey Shepatin: Yeah.
Stacey Shepatin: Yep.
Stacey Shepatin: Yeah.
Stacey Shepatin: How measurement--?
Stacey Shepatin: So, we're working on putting those kinds of research tools in place to be able to figure out what kind of impact that social conversation is having on our
Stacey Shepatin: YouTube in terms of how they're creating programming now, their distribution?