And so now-- and here's the other-- We may never-- --other futurism fallacy-- --never will, maybe. Sonic booms. But the majority of commercial jet travel is still basically at that same speed.
The other way you can do it is butterfly a turkey after brining. Sonic waves go through the water and rough up the surface of the potato.
incredible performer. Uh I didn't even understand when I first worked with them what I was getting. I I met them through Sonic Youth. I I was trying to make a living and I was already close to 40. I was I was the older aunular figure. Ihad a younger partner named John Silva who who who understood the alternative and punk ethos far better than I did.
I mean, this is a book about innovation. Sonicbids was incredibly innovative. I would love to hear a little bit about what you learned-- and I know this is a weighted question because there
And the bigger aspect is just everything that was going on culturally around you guys. Sonically, it sounded like demos.
So "Bait Is for Sissies," you had some very interesting help in the production and recording of the record, that in the form of Lee Ranaldo and Steve Shelley from Sonic Youth. How did that relationship come to be, and how did the efforts to get this album made play out with those two?
Let's do something here. Now sonic hedgehog is used all over the body during development. It's used to build digits.
I mean, it was like listening to the ocean over rocks, there were that many shutters going constantly, and so the sound, the sonic branding that was going on was incredible. But then the eagle looked down for a second, and it got deathly quiet.
So when I started to, like, I first started my own business and then had my own company, I picked up some of those habits of being directive toward people. as Sonicbids grew, where there was kind of almost a demand on you to be like, well, I know how to be a leader.
Loud seismic air guns, for example can kill zooplankton up to a kilometer away from the blast site. It's like a sonic scythe just cutting through the water and killing what is, essentially, the basis of the marine food chain. So noise pollution is sort of one of the great unrecognized human and environmental health threats of our time, and that's also something
sounds like? For sure, for sure, for sure. In terms of the sonic landscape, certainly Motown, Smokey Robinson, Stevie Wonder. I saw Stevie at Joe Louis Arena in 2015, I think it was.
She was apparently given a Chevrolet wagon as her kind of fish listening station. They are much more sonic than we ever thought they were.
So as I'm speaking, the sound is getting translated into a pattern of vibration on my torso. I'm feeling the sonic world around me as a pattern of vibrations. So we've been working with the vest for a while, and it turns out that deaf people can start understanding and feeling what
Ta-ta-ta-ta! God is coming to get me. He went into this sonic universe that was in his imagination.
This is like the developing pore of a mouse in the womb. It turns on sonic hedgehog in a little strand at the bottom where the fleshy part of your hand's going to be. And it says, we're going to make some fingers.
The, once we get up there one of the first things we do is we open up the payload bay doors. We do that because the radiators are on the inside portion of the payload bay doors; unidentified voice: Hear a sonic boom.
had a younger partner named John Silva who who who understood the alternative and punk ethos far better than I did. And together we got Sonic Youth. and he told me that that Thirsten Moore and and Kim Gordon of Sonic Youth loved Nirvana and they'd open in Europe and it just sounded like a good idea to me and I just sort of in one of those routine
So it's just a marvelous time in sonics . I call sonics the new optics. I believe it's as profound a revolution as the telescope or the microscope.
I needed to-- I had changed up here. And I needed to sonically establish that, too. That's why I made that album.
Science. He is also the founding managing director of Berklee Institute for Creative Entrepreneurship. Panos founded Sonicbids, which introduced electronic press kits to connect musicians and promoters. And Panos has been named to Fast Company's Fast 50 List and "Inc Magazine's" Inc 500 among other honors.
You kind of stumble on it more so than manufacture it. And I think with Sonicbids, many of the things that, in hindsight, I'm looking back at it and I'm saying, oh wow, we pioneered this stuff, I wasn't thinking about it as I'm pioneering anything.
and just sonically what we're doing.
You have a good drink from Sonic , right?
Now you can pick up that sonic boom with a microphone, and by moving the microphone physically along the trajectory, you get the time where the bullet is gonna be when the strobe goes off.
And rather than take a sort of sonic reinvention, the Bill Callahan approach is more of a sort of tangential lyrical thing.
There was a guy who had Sonic the hedgehog as his wallpaper, so I already feel comfortable and at home.
And it was to forge a sonic conspiracy of diverse artists to shape a new genre of rock and roll.
And to me it's sonic .
And it turns out there have been many modern incarnations of this. So one of these is called the Sonic Glasses and the idea is that-- this is for blind people, again-- there's a camera here, and whatever the camera is seeing, that gets turned into an audio stream.
He had founded and run Sonic Communications.
And then, obviously, I felt nervous. I'd been listening to Sonic Youth forever. But it was weird.
it's energy it's Sonic and I call it your personality signature I just made up that term so now when you take my
But the key course here is the sonic cake pop.
things. We flew him to LA. They were auditioning managers and they liked us. I think probably because we worked with Sonic Youth and maybe a little bit because you know Chris Novascelic in particular was kind of a liberal activist and he liked that part of me.
I would love to hear a little bit about what you learned-- and I know this is a weighted question because there was a long time you were with Sonicbids-- but what you learned about innovation from not only the launch and building it, but also from the point of selling it and moving from it.
The leap that I thought we took sonically between our first album and "The Midnight Organ Fight" now seems ridiculous to me.
So we're not going to the Sonics , are we?
We can model airflow over the wings to reduce the sonic boom.
would be exploring a totally different kind of sonic space with the same ideas.
poetry, and sonic exploration.
But the one I'm really interested in is the green one. And that is the limb bud switch which turns on sonic hedgehog-- that's the little blue patch there. This is like the developing pore of a mouse in the womb.
had to restart an engine at 30,000 ft the resulting Sonic Boom shattered a chimney inside a factory on the ground
were beyond our hearing range. So it's just a marvelous time in sonics . I call sonics the new optics.
Yeah, everything has been at once, and it's such a beautiful time. It was about having someone who I connected with sonically.
mixwise, sonically. Unfortunately, this is a ground breaker a bit, because there haven't been a lot of great LP releases
We are just not going to go the Sonics .
So, sonically, it just smells like me.
As a consequence, the Concorde created a sonic boom, a sonic boom so great that it would shatter the windows in your house.
He made a sign that said, Make Sonic Fucked Up Again.
He had bands that would open for Nick Cave and the Bad Seeds and Sonic Youth when I was a kid, and they'd come through Denver.