How to pronounce “socal” in English

I think that me along with everybody in SoCal had the same idea, because those agent appointments were booked.

But I do these stories actually all the time in my regular work as-- I work for PBS SoCal, and I produce

Doc Daugherty in Cincinnati, and Mark Whicker, the SoCal writer who decided to make light of Jaycee Dugard's being kidnapped.

50s and 60s as the Mainframe era in which some of you if are old enough to remember dealt with dumb socalled time