How to pronounce “sirota” in English

David Sirota: This is one of the most ethnically, racially offensive stereotype ever and I have a whole chapter in the book about that.

David Sirota: So, it's kind of cartoonish images of the '60s of the parents as hippies.

David Sirota: OK.

David Sirota: Right?

David Sirota: Now, there's a lot to think about in this ad.

David Sirota: So this ad comes out in 1988.

David Sirota: All right.

David Sirota: This is Dallas.

David Sirota: All right.

David Sirota: Now talk about children's programs selling this.

David Sirota: Now just think about what this show is saying to children, right?

David Sirota: All right.

David Sirota: All right.

David Sirota: So the government is so utterly incompetent that what else would you do but promptly escape from a maximum security prison.

David Sirota: All right.

David Sirota: All right.

David Sirota: This ends up becoming the image of the government to kids.

David Sirota: The only people who can solve problems are hired guns.

David Sirota: It's like extortion.

David Sirota: He's threatening to throw, basically this intergalactic terrorist, back into the hotel unless the hotel pays the private contractor.

David Sirota: So the idea is that, and then this is of course, Lethal Weapon 2, the archetype of doing right and protecting us means letting a lowly Sergeant in a police force gun down

David Sirota: Yeah.

David Sirota: I'm glad you asked that question because I get asked this question a lot.

David Sirota: I mean, that's a good question.

David Sirota: Yeah, well, OK.

David Sirota: In the book, or in--?

David Sirota: Yeah.

David Sirota: Yeah, yeah.

David Sirota: Yeah.

David Sirota: Right.

David Sirota: Right.

David Sirota: Listen to what the story of Knight Rider is.

Jordan: No, Mars >>Mars: C'mon it's got to be the shoes David Sirota: OK.

Beats all you never saw been in trouble with the law since the day they was born" David Sirota: All right.

have said, "Well, you know Sirota focuses on cultural products that weren’t really critically-acclaimed.

In this light, we're very pleased to welcome David Sirota to our Mountain View office today.

David Sirota: Now, just to show you how this was all working in some social science

And then, David Sirota: But just to give you some context on that, I do agree with you.