How to pronounce “singha” in English

And the Singha family is-- the Bhirom Bhakdi family is very high family in Thailand.

They own Singha.

And now-- "Shivaay," "Singham," I mean, there's so-- there's a whole-- Yeah.

He's the grandson of the founder of Singha.

Well, the singha is a mythological creature and it-- kind of tigery.

Because now it's mostly the Chang and the Singha, right?

Out of the five or six different formulas they had, the one that stuck was the Singha, which is a kind of a tiger-like--

But Chang, the thing is that when Chang came out and started competing with Singha, they did two things.

It's so hard. Talking to people here at Google, like Amit Singhal about Knowledge Graph, and just how hard search is as a problem,