How to pronounce “selden” in English

I had Andy Holiday from Selden as, sort of, my stand in sous chef.

And you can see that is changing with Selden Standard that opened up in Detroit, which, hopefully, you've gone there, or Chartreuse, or Mabel Gray, and numerous other chefs.

So Tom and I-- and I introduced him to Selden Standard.

and we did one at Mabel Gray, Grey Ghost, Selden Standard.

I mean, some of the places like Chartreuse and Selden Standard and us, we're busy.

But I feel like the reason a restaurant like Mabel Gray or Katoi or some of these other restaurants have done so well recently, or Selden Standard,