How to pronounce “schiffer” in English

page numbers for another hundred years; it hadn't become standardized. But this idea of alphabetizing all these things that you could go and find things, in some fashion,which is big innovation and Schiffer's description of the book actually included this plug that said, "You know, the index is worth the price of the book alone. It makes it much more easyto use." So, he's literally like, 'it's user friendly! You should adopt this book cause of these new features we have. It's got a great interface for finding the information."