How to pronounce “rubberneck” in English

I mean, if we're driving down the street and everything's completely fine, we're not looking out or paying attention that closely.If we're driving down the street and there's a car accident, you know the expression, everyone's rubbernecking, looking at the accident, wondering what'shappening, right? I mean, the other thing is, if you think about historically the role of news, there's this expression, if it bleeds, it leads, right?