How to pronounce “roebuck” in English

So each one of 'em had the knuckle bone of a roebuck, a deer, knuckle bones are used in these games that they play, but it's also used to forecast the future.

And Sears, Roebuck, for those of you who don't know, in the industrial age, 1890s, 1900, they were the Amazon of America.

Perhaps a slightly better old world example is Sears Roebuck sitting there battling Montgomery Ward, not realizing that it was actually in competition with Walmart, and then with Amazon.

This is an ad from the early 1900s for Sears, Roebuck.

I was never quite able to save $18.98 to order the most inexpensive incubator or hatcher from the Sears and Roebuck Store.

Most of you in here are so young you don't know anything about the Sears and Roebuck catalog, do you?

And he makes the point, and he talks about many companies in this book -- like Sears and Roebuck -- that essentially had a great business and they tried to protect that business,