How to pronounce “rheingold” in English

Mamie Rheingold: You may know Howard Rheingold as a colorful and prescient anthropologist who defined concepts like virtual communities and smart mobs before we were all participating

Howard Rheingold: Well you know, I would phrase that question differently.

The author and the technologist Howard Rheingold called this "subterranean cyberspaces."

He created diet beer at the Rheingold Brewery in Brooklyn, I think in the '60s.

And the marketing geniuses at Rheingold named the beer "Gablingers," which is not the most appetizing name for a beer.

Or perhaps you are a student of Howard's either at Berkeley or Stanford or his social media classroom and online learning community Rheingold's U.

And Joe had been the technical director at the Rheingold Brewery in Brooklyn, and he developed light beer.

Maybe you're familiar with the wonderful, well, two actual wonderful books, Clay Shirky's book, "Here Comes Everybody", and Howard Rheingold's book, "Smart Mobs".