How to pronounce“redit”in English

of merchandise um but it's it is a tricky proposition um but also a really frustrating one because Reddit has a f fantastic audience uh one with what 300million page views a month I mean it's absurd how much traffic uh redit has um and so it's just a matter of finding a way to say all right we have 300 millionimpressions of a very very like connected very thoughtful very just impressive audience how do we advertise to them in a way that isn't screwing