Here's another one, Puma . Puma 's CEO, Jochen Zeitz, decided he wanted to figure out what was the real cost of Puma 's business regardingenvironmental damages. And so he worked with PricewaterhouseCoopers and Trucost, which is a small boutique firm, and developed
A lot of wildlife work in this park. Pumas are coming back.You have a deer nearly extinct.
The biggest polluter would make the biggest profit. But Puma , God bless them, they didn't just wilt from this. They doubled down. And now they're doing another environmental profit and loss trying to quantify the numbers better, again doing it with
And I start reading these stories, and they're like, what? There's a puma in the bathroom? It's like, how could that be?
The club has paid my agent on my behalf. not giving Puma as example-- but the general point is that, if possible, what a brand is looking to try and do
and the brands associated with them. So you'll see Puma , New Balance, Target. And this is a voluntary effort-- Esprit is also part of this effort-- it's a voluntary effort to begin to show where they're making the shoes and apparel
So what does that mean? It means that if Puma were to have spent money to either prevent those damages or paid for those damages, every other company in the sportswear sector would have made more money.
And then started a couple of businesses after that. I started a skin care business that was based on the principles of Ayurveda, a sister philosophy to Yoga and also an apparel line in partnership with Puma which was also around Yoga and lifestyle of Yoga. And so I did that for a while and I wrote a book about Yoga called "Living Yoga: Creating a Life Practice". And what else did I do -- Marisa: And tell us a little bit about Yoga. So how often do you practice it, for what
So we're all like, most Americans, there are two sides to look at. Are those Pumas ? My sisters would love those.
She didn't have a mother. And I brought her the best Puma shoes from Germany. And she said, "Andrea, too tight." She wanted to play barefoot.
Well, they had the courage, number one, to antagonize a lot of their clients, just as Pricewaterhouse developing environmental profit and loss for Puma has clients who are going, whoa, not sure we want to have this out in the world. You think KPMG's clients are also happy that they have measured the true cost of environmental damage?
Oh, not my cat! I didn't think a puma was a good choice for a domestic animal. Just large, black, and evil.
So off we went. We based ourselves outside of Pumalín Park. This is in 1993.
He said, yeah, and we can paint the car red. Then suddenly American Express and then we had Puma and it was just a momentum.
The club has paid my agent on my behalf. Does anyone think Armani is a competitor of Puma ?
And as I said, I'm going to be talking about multinationals. Here's another one, Puma . Puma 's CEO, Jochen Zeitz, decided he wanted to figure out what was the real cost of Puma 's business regarding
So I'm going to take you on a very, very speedy tour through three of our parks that each have a different ecotype. So starting, Pumalín, as you can see the little white box. It's on the Pacific coast in Southern Chile.
But the environment is sort of cleaned up for inspiration and ideas to come. And that means that designers have this amazing opportunity to participate in things like the puma shoebox which is a logistics and distribution...
And that's where we ended up. This is the farm where we were based when we were working on Pumalín. And it's a roadless area, one of two only between Fairbanks, Alaska, and the tip of South America.
The club has paid my agent on my behalf. Whenever I see a boots deal, if it's with Puma , Adidas, Nike, New Balance, Under Armor-- whoever else it may be--
And I started my career in the music industry for 10 years, and saw music companies shutting down. Yeah, he used to come around-- you know us-- with these beat up Puma white shoes that looked like he was kicking rocks.
They measured water use, greenhouse gas, land use, air pollution, waste. And to their best estimates, it came to $193 million for Puma . So obviously, that's an estimate and quite an imperfect number.
So obviously, that's an estimate and quite an imperfect number. But it represents, in fact, 72% of Puma 's 2010 profit. So what does that mean?
This isn't a product placement advertising forum, but we try to celebrate who we bring in. Jawbone, GE, Puma , Prada and many others. Yves Bahar believes that design should be a force for positive social and environmental change.
led the creation of the sustainable apparel coalition that now includes 30% of global apparel and footwear makers. It includes Nike, Adidas, and Puma . So arch rivals. It includes H&M, M&S, and Walmart. Walmart, the big big heavyweights that are out there, all being held accountable to a single sustainability index. So it's already
making him one of the most powerful brands in the industry. His approach at reimaging the status quo has led to his creation of Neon16 Live, where he partnered with brands like Puma , Xbox, MLS, NFL, Spotify, YouTube, Foot Locker, to launch a series of interactive events that have attracted the biggest stars in music.
and has donated over $100,000 to multiple charities. Borrero continues to think outside the box and create opportunities that elevate the Latin culture outside of entertainment, such as Neon16's partnership with NFL, Foot Locker, and Puma . From intern to president, from struggles to where he is now, ladies and gentlemen, with us today-- and reminding you, if you have any questions,
that my publicist came to me and said, hey, you're doing this all wrong. And once again, putting Tainy in a Monday night NFL halftime show, the collaboration you did with Foot Locker, what you do with Puma , even the experiential marketing
But the environment is sort of cleaned up for inspiration and ideas to come. And I can promise you, I can assure you that in the first couple of meetings that I had with Puma and they're like, "We want you to rethink our shoebox", and it's like oh, can
Rick James and Parliament Funkadelic because those were their idols. When Run DMC came along, before they were making records, Melle Mel and them wore Pumas and Adidas and sheepskins and gazelles and track suits and all of that. So our idols were flashing them before the record business.