This is something that, that their former Chief Marketing Officer, Jim Stengel, really led for the company and they've continued to, to push that from there. Pringles came up with a new brand purpose which is words to the effect of Pringles exist to create moments of spontaneous fun.And one of the first pieces of work that, that we got under that new brand purpose was the lowly banner ad, right?
with a normal life, are you? Or Pringles -- once you pop, you can't stop, basically normalizing it to eat a whole tub in one sitting.
Once we started cooking food, we could consume extraordinary amounts of calories very quickly and very efficiently. Those Pringles that I love so much?
"You may never thought you wanted a blank flavored chip. But Pringles is betting you're either curious enough or powerless enough to give it a try." Anyone want to guess what that flavor was? Hot diggity dog. A hot dog flavored chip.
But check it out, check it out. Google 'Pringles Banner' and you'll go right to our staging server. We knew this was successful when actually we had it on staging and it somehow leaked to the outside public and within about three days, we had three hundred thousand
And that just shows as your sandwich-- I mean, triangular sandwich, hexagonal sandwich, et cetera, and sort of the asymptotic behavior of your eating. And the Pringle of Probability we'll come back to later. Laser Larry was about a guy named Laser Larry attacking Riddler headquarters.
Pay attention to how you feel after you eat it. I love Pringles potato chips, one of the most heavily processed foods on the planet. It's delicate, crispy, tastes vaguely like potato.
Once we started cooking food, we could consume extraordinary amounts of calories very quickly and very efficiently. If no one bought Pringles anymore, they'd disappear.
We knew that we had something that, that was very powerful when people are saying 'best banner ad ever', 'thanks for making my day', and then importantly, 'I'm going to go rush out and buy some Pringles this weekend because you made me have such a great time'. For us in the agency business, we also love it because you can still win can advertising awards for it.
We know the impact has been tremendous from our own lawyers' experiences. I got an email from Fielding Pringle , she's the chief public defender in Columbia, South Carolina.
This is a shot. They're little terriers named Pringles and Pickme.
consumers are saying okay you know what I'd rather maybe get say the generic potato chips because they actually taste pretty good at Target Target's Archer Farms brand for instance so what does Pringles do well Pringles now is being approached by major major big box retailer like Walmart and they'll say listen you're not you're not the best of good better best right now we're actually beating you with our private
And I remember driving through these dirt roads. There's soda. Pringles are everywhere. I don't know how they get everywhere.
So that's pretty cool. And this problem can be solved visually from both players in three dimensions using the Pringle of Probability. And that's that. So I'm really happy to take questions or talk about anything else.
Once we started cooking food, we could consume extraordinary amounts of calories very quickly and very efficiently. That's their job. So when you buy a can of Pringles , they're going to put it back.
Anyone clicked on this banner ad in the past couple of months? Would you click it? We actually had a challenge on… The Pringles brand is one of our clients; they had gone through a process where they really wanted to restructure the brand and really kind of take a new look of what was their brand purpose; why does the brand exist.