facility, but we believe there's probably about 40 billion yen worth of white space here, and Miyagi Prefecture is currently working on research and development to grow strawberries there . This is the facility you saw the other day, isn't it? That's the situation in the market, but on the other hand, if we
this tower, and from there the road extends out to the radiation field, and that in the old days Japan did not use the metric system but the unit of prefecture, and that the southern prefecture had a shrine in a convenient location, and so on. I learned all of that by reading the book about the town of purification, so I thought it would be strange if this town wasn't designed in a similar way, so I calculated all of that, and then I changed the roads accordingly, so I
It's just you can get whatever you want and go there with everybody. There's different prefectures of fish sauce productions the same way there's different prefectures for wine.
To think about these things, is why we started stores There are also 47 prefectures I think that it is necessary to have 1 in each prefecture It is our activity to convey this way of thinking Since we thought we would not be able to do this without setting up a lot of shops Little by little we have been building shops in different areas
We started the project with the concept where the local companies would be involved And, many different people do this In Hokkaido, a design company handles the store In Toyama prefecture, the prefectural office get together to operate it In Yamanashi, the broadcasting company YBS is the owner and the staff also involved in the store In Kyoto, it is a university The Kyoto University of Art and Design runs it This store targets students While they also created a curriculum for its students that seeks out what long life design is
So, where is this made? This is Osaka prefecture, and Nara is here, then there is Kyoto Around the the boundary with Nara, number 5, 6, and 7 are within this Kawachi region You may have heard of Kawachi wine but it's actually now a name of a winery It used to refer to the wine produced in this Kawachi region
I think surprises is what motivates me to move I love surprising customer and the audience I am from Kochi prefecture And there is a festival called the Yosakoi festival We have a team there Our company's female employees are in charge of managing this team Let's take a look at the footage We are Diamond Dining
Oh, in the book-- because soy sauce is after, soy sauce is for the next book. And then the Ishikawa prefecture, which is where the Noto Peninsula is, they call it Ishiri or Ishiru.
But that's been 20 years for me of working out things. I was really good at becoming a prefect , like doing what my housemaster would--
It's just you can get whatever you want and go there with everybody. He makes fish sauce in my island prefecture in the style that my family and I are used to.
My great-grandfather on my father's side, his name is Otojiro Yamashita. He is originally from the Wakayama prefecture, an impoverished town known as Mirozu. He migrated to Tonga in 1923 with his brother and two cousins, as they worked for a company called the Bonnell Trading Company and were tasked with establishing commerce
is really irritating, because I didn't grow up with that. But he came from another prefecture.
This is something we observe while running the stores To think of what the charm or uniqueness of land is We create sightseeing guidebooks We publish one for each prefecture. We now have 21 And we have conditions for selecting. The land must have a unique charm to it The important message of the land must be conveyed If the locals of the land are involved With these critera We pickup places based on these
We would always have a get together with the participants in the 47 prefectures When we have these, from being a simple supplier and merchant relationship The producers gains its network The 47 prefectures unite with one theme, and their network expands From this, a new business can also be born I also thought that these are interesting things when we conduct these activities We currently have the Shizuoka exhibition until July 30th
It is the most expensive Yakitori restaurant in Japan Please ask your boss to take you Then Also a membership only restaurant Since I am from Tosa of Kouchi prefecture, we made the Tosa Cuisine Restaurant "Katsuhama" Then we have This place called Under This is also a membership only bar Then There is a hotel in front of the station
I did not think I can be staying in a hospital bed for two months for recovery I kept searching online and found a doctor in Gifu Prefecture that allowed a quicker recovery It would cut your own bones but also take care of it and found a way to allow a much faster recovery I decided to have a consultation
One should really have the love in something to be able to continue using it We really work on creating this feeling Of course each store has things of other prefectures For the people in the region, thanks to having D&Department in each region There are also efforts made when other regions would work on together on similarities Since there is a cafe, most of the food prepared here are chosen by us in person 167 00:13:55,100 --> 00:13:55,000 We try to use and prepare ingredients that are usually hand picked
This is something we continue to do We also do other events and create illustration book together This is the graphic designers There would be accessories We see all 47 prefectures through different themes This is our P to P store We have a video here, so why don't we look at it In terms of shopping, I think there are a lot of interest on the social contribution it creates
P to P store means problem to product We collect products that were born from regional issues in the 47 prefectures The buyers would buy the product together with these issues For example, Yamagata prefecture is over 70% in proportion in forested land Due to the demand in wood decreasing, there aren't many workers in the field Which puts the mountains in a bad state We would have tours in the mountains and use thinned wood to create products
This is the menu we have in Hikarie at Shibuya We would always have a get together with the participants in the 47 prefectures When we have these, from being a simple supplier and merchant relationship The producers gains its network The 47 prefectures unite with one theme, and their network expands From this, a new business can also be born
Then For everyone here working in Roppongi Hills I would like to introduce 13 stores that we have around the Roppongi and Azabujuban area First, since I am from Koushi prefecture This is the Kouchi's local dish Katsuo Warayaki It is very delicious Next is Imaiya main branch in Roppongi, it is a Yakitori restaurant This is also in front too Then we have Bishokumaimon This is by the entrance of Imoaraizaka
It's just you can get whatever you want and go there with everybody. It's long, narrow, a lot of different prefectures from deserts, from mountain ranges.
I’d like for you to learn about us a bit more I’ve prepared a couple of slides Thank you in advance for having us again I was born in Ageo City in Saitama Prefecture I was born between my parents, and my father ran an ENT clinic I am the third and youngest born, and a stereotypical youngest child I did whatever I wanted And was a free spirit, a daydreamer
I have a friend in the prime minister's office. And he said, oh, all these guys in the prefectural government, they got really excited when I told them about this book you're doing, Nancy. And they want to share their local recipes.
Hi everyone, my name is Aiba from D& DEPARTMENT. I'd like to give a brief introduction of myself. I was born in Shiga prefecture and grew up in Osaka There was also a S&DEPARTMENT store in Osaka But it closed this year After this store, I came to Tokyo to be in charge of the company.
But in all the places there is always a unique charm to the place I think it wouldn't be a bad idea to have a place where you can see all these charms that the different places have We wanted to plan according to this and decided to build a museum This is a museum where you can see all 47 prefectures It will be starting But before this, in our D&DEPARMTMENT stores we had a small exhibition for all 47 prefectures
This is an example of the things we do Since the opening there has been 47 tables We also do events for each region with different keywords There is an exhibit for 47 young craft artists There is also the exhibit for the craft brewery of 47 prefectures Other than that, there are also events we organize with outside creators This is a local supermarket There are also supermarkets unique to the area
In terms of shopping, I think there are a lot of interest on the social contribution it creates P to P store means problem to product We collect products that were born from regional issues in the 47 prefectures The buyers would buy the product together with these issues For example, Yamagata prefecture is over 70% in proportion in forested land Due to the demand in wood decreasing, there aren't many workers in the field
We open exhibitions where we try to convey different messages of "long lasting" in each event We also have an event where we investigate what would happen if we created a convenience store with products from all 47 prefectures We created an actual convenience store inside the gallery
When we take out the common denominator for these, the most efficient location was Tokyo This is because the transportation network is spread within the city in the middle of it all For example, we have a contract farmer in Ibaraki and Chiba prefecture When I try to go from the contract farmer in Chiba to the one in Ibaraki Normally, you would just go to the upper right, or to North East When you use your car navigation, it will use the highway, and go back to Tokyo first
A lot of people are watching too. And these ladies. This is Awa Odori at Shikoku islands in Tokushima prefecture. And even the children are involved in these matsuri.
All right. Well, that's-- I know it's a roller coaster ride, but I-- But for the third season-- that is not cancelled, I'm hoping-- It's just that Rick is like-- yeah, he's like Doctor Who, or Ford Prefect , or any character that's sort of, like, look, this guy's got bigger fish to fry.
We would bring this and showcase it from our stores We would try to tell the story behind the craftsmanship We had set up places to sell in each location, and I'd like to get into some of the activities that we've gotten into At the same time as having these places to sell, we also look into the characteristics and appeal of each prefecture We actually also worked the designs of a tourism guidebook I'd also like to talk more about this also.
I'd also like to talk more about this also. But another one is, as mentioned earlier is in the 8th floor of the Hikarie building We have created a museum for products in 47 prefectures I'd like to get more into this.
We wanted to plan according to this and decided to build a museum This is a museum where you can see all 47 prefectures It will be starting But before this, in our D&DEPARMTMENT stores we had a small exhibition for all 47 prefectures We did this in the exhibition NIPPON VISION While we collect the items from each local area, we used a part of the shop to put a big table with all 47 prefectures
It will be starting But before this, in our D&DEPARMTMENT stores we had a small exhibition for all 47 prefectures We did this in the exhibition NIPPON VISION While we collect the items from each local area, we used a part of the shop to put a big table with all 47 prefectures An executive from Matsuya Ginza saw this And had offered if we wanted to do this at their venue When we reintroduced the exhibition dedicating 1 table to 1 prefecture
We did this in the exhibition NIPPON VISION While we collect the items from each local area, we used a part of the shop to put a big table with all 47 prefectures An executive from Matsuya Ginza saw this And had offered if we wanted to do this at their venue When we reintroduced the exhibition dedicating 1 table to 1 prefecture We felt that we were able to create 1 whole format We wanted to find a place where we can permanently place this setup
Other than that, there are also events we organize with outside creators This is a local supermarket There are also supermarkets unique to the area We made it so that you can experience this I think many know what Good Design Show is If we divided something like this into 47 prefectures, we can experiment on how it will be seen as This is something we continue to do We also do other events and create illustration book together This is the graphic designers
The staff also tell story behind them And explain their background A lot of people we've met would also visit We also still continue to do workshops Next to it is a cafeteria, it is a cafeteria for all 47 prefectures We would personally go through the areas, and order each ingredient to make into a set menu We really actually go ourselves
We try to express this through the menu that we prepare in the store This is also the set menu that is on the magazine In the book, there is a page for the set dishes We provide this experience of tasting the set dishes of each prefecture There are also various other set meals If you can see, the one on the bottom left, there is the Shizuoka set meal
Because we cannot increase in number of production quantity, when the farms increase, it has to stop at some points Also, our own grapes are all for white wine For example, we buy black grapes from other areas For example, we also purchase grapes from Yamanashi, Nagano, and Yamagata prefecture But the transportation takes very long It's too much to bring grapes taken from the East and bringing it to the West
think you probably also visited J's farm. Well, there's the Tohoku region, and then there's Miyagi Prefecture . So, when you say Miyagi Prefecture, well, Sendai is a much more famous place in Miyagi Prefecture, but in terms of names, there is a place called Yamamoto Town in the most difficult part of it, and that was
I had to make do with this imaginary reality. It was a stage for escaping from realistic reality, but after I turned 20, I was able to go to regional cities by myself, and since then I've been to all 47 prefectures, which is roughly 300 years if you count from now. So I shifted to traveling around those 300 years, and that's why I wasn't
ideas about Purification Town. 。 English: It was designed so that the lord would see the town from this tower, and from there the road extends out to the radiation field, and that in the old days Japan did not use the metric system but the unit of prefecture, and that the southern prefecture had a shrine in a convenient location, and so on. I learned all of that by reading the book about the town of purification, so I thought it would be strange if this town wasn't
think everyone is probably cut off from the world of technology or IT, but agriculture is actually right in the heart of science, but it has been a distant world until now from IT and robotics, so I hope that everyone will take an interest in agriculture, and I hope that children will be like that in the future. So, you're asking where Yamamoto Town in Miyagi Prefecture is located? Can you see? I'm blocking your view, everyone. Can you see it?