How to pronounce“playy”in English

Times you're you're losing some advertising you're losing readers and you have some real challenges but at the same time you bring some things to thetable in terms of history in terms of credibility that these bloggers can't compare to and you have to playy your strengths and there may be some painfultimes but I don't think they're going away I think they may reincarnate themselves I think they will come out in new forms when I'm doing a campaign it