PlayStation .
new PlayStation zizzes and whirrs in an unfamiliar way as its digital stylus scans and loads.
already done the PlayStation 1 but in there I thought had largely been a toy that had been something for younger kids
interested in the PlayStation 2 and if you wanted to live in some magical fairyland when you walked around and collected jewels and rescued fairy
the uh Sony PlayStation um an experience I'm sort of repeating
it's not Sony PlayStation characters that they're sort of they're not yet at the form where the computers rendered them but they're
about the uh Sony PlayStation um an experience I'm sort of repeating
that the Playstation3 goes. And the amount of money you would need to buy 660 million UNIVAC I's in 1955 would be more than the entire money supply
was built on the very popular PlayStation game, that's built around a fungus called Cordyceps, which
The kid had a Sony PlayStation with a very impressive library of games.
and you basically drowned your PlayStation in the bathtub.
I actually just got back from Playstation because they have internal accessibility policies now.
Do you all have a PlayStation 4?
and feels like a polished PlayStation experience.
This was released for the Playstation 3 by Naughty Dog studios in-- I think it was 2012.
You'll have your own PlayStation .
saw things like this the Sony Playstation 2 which was slated to come out in the year 2000 and looking at this
something that would answer the PlayStation 2 and the folks that they brought in were very different from the standard Microsoft ease that Redmond had
Because this was when games moved on to the PlayStation and these other things.
And I just run water all over my PlayStation , as sort of a way of saying like some-- now I look back, and it's obviously a cry for help,
I think that possibly resonated more with the core PlayStation audience, at least at that time.
It wasn't the thing like I know how to play PlayStation , but I never learned how to play Commodore or Atari.
The PlayStation was released to the American market one year ago.
device they said this is going to be big trouble for us see because the PlayStation 2 promised to do things that
And so if you run this forward to the present take the Playstation 2, say that's 22 million UNIVAC's, to store them, you would need a space
The joke was that you can solve AIDS in Africa by dropping Playstations on Africa.
I played that system, the Nintendo 64, the Sony PlayStation 2, the original Xbox.
I like arguing about Nikon versus Sony, or Xbox versus PlayStation , right?
And so I went to Activision, and they presented me with a Playstation .
It kind of looks like a first NES, or maybe the first Playstation , or something, this real edgy, dark, you know, device.
Now interestingly enough, game companies have done such a terrible job at this that Microsoft Playstation has actually solved the problem because they've put remapability
So we joined forces with them in a three-game deal to develop three titles for PlayStation Network.
it was something that we took into our work on PlayStation and iterated over time and every project
So currently they're having a bit of trouble currently against things like Xbox and PlayStation 3, 4, whatever.
And I was asking him about sort of seeing it from that perspective before eventually creating the PlayStation and launching that.
At the age of five, my kids were working on their PlayStation skills, like probably some of you were.
I mean if your friends like a game, and if Xbox is more cool than PlayStation
And one of them is, we're to die because PlayStation is going to take it all.
And I'm purposely using a super cheap camera on this, which is a PlayStation 3i toy, like a 30 dollar camera because I have quite a few very enthusiastic fans which I love to
Microsoft knew it had to do something different and they knew that to compete against the PlayStation 2 they would have to do things that didn't play to
Take a wonderful game on the Playstation 3 called Flower, by Jenova Chen and thatgamecompany.
Let's say playing on PlayStation .
As the first mission pack ever for PlayStation
And I remember having to go back into that scene, and be like, I'm so sad that I'm drowning my PlayStation .
So I'm talking about one particular game, because it was the most popular game of the time on the Xbox and Playstation platforms, "Modern Warfare" series.
In my book, I also look at many other events and phenomena of game culture, including the hacking of Playstation network, the unburial of E.T. Atari's E.T. the extra-terrestrial,
And then sure enough, Sony was really into that idea because, unbeknownst to the world at that point, they were planning on PlayStation Network
And because we had an exclusive deal with Sony, we knew our audience was going to be this PlayStation 3 audience.
It's all programmed out, but as you can see here, Tessa's got a remote control like a PlayStation remote.
And naturally, I go into advertising, working for a very large ad agency, working with PlayStation , mainly, my first big client, when they were very young.