How to pronounce “persuadable” in English

And the reality is because they notice, they know something that other people don't.Being persuadable is the ultimate advantage.So to understand why and understand how, let's revisit McRaven's raid on the Abbottabad compound.

They acted upon it.They were persuadable. They actually embraced it.They didn't see it as a favor to the other person.

What we're going to find is she is going to experience lots of obstacles along the way that are going to prevent herfrom being persuadable. The first is this thing called the feeling of knowing.So here's what I want you to do right now.

Because we can't get rid of a feeling, but we can learn to distrust it.So the opposite of persuadable is decisive.

Because we can't get rid of a feeling, but we can learn to distrust it.to be persuadable because that's how we ensure that we have the best outcomes.

Rita kind of talked about the first part of it, which is modeling the data to find the right audience to findthe right people within that persuadable buckets.The next part, which is just as important, is finding the right context, and messaging, and the right call to action.

Because we can't get rid of a feeling, but we can learn to distrust it.In our quest to be persuadable, the problem is we fall in love with our beliefs, right?

Because we can't get rid of a feeling, but we can learn to distrust it.you don't have time to be persuadable, right?

Because we can't get rid of a feeling, but we can learn to distrust it.And if we need to be persuadable, fine, but it's kind of not the hallmark of a great leader.

Because we can't get rid of a feeling, but we can learn to distrust it.So we'll kind of be persuadable, but then we'll hurry back over to being decisive again.

Because we can't get rid of a feeling, but we can learn to distrust it.Because if outsiders decide to be persuadable, that's great.

Because we can't get rid of a feeling, but we can learn to distrust it.And you're willing to be persuadable,

- So in order to be effective at persuading an intelligent being, you yourself have to be persuadable. So the closer in intelligence you are to the thing you're tryingto persuade, the more persuadable you have to become, hence the mutual vulnerable knowing. What a term.- Yeah. Richard, you should talk to Richard as well. He's an amazing guy and he's got some very interesting ideas about the intersection of cognition and

Ladies and gentlemen, my name is Al Pittampalli.I'm the author of a book called "Persuadable." And today, what I want to talk to you about is what I believe to be the mostcritical skill of modern leadership, something I call persuadability.

critical skill of modern leadership, something I call persuadability.Now persuadability, or being persuadable, is the genuine willingness to change your mind in the face of evidence.It means rejecting absolute certainty.

So agility, the ability to adapt to changing circumstances, is an advantage of being persuadable.But it's not the only advantage of being persuadable.There are actually two more, and I'd like to take you through those right now.

And then what I'd like to do is actually talk to you about how to be persuadable.So let's talk about the second advantage of being persuadable.In 2007, a man by the name of Ray Dalio traveled to the White House with an ominous warning.

Because as Cornell psychologist David Dunning writes, who is one of the foremost researchers on illusory superiority, the road to self-insight runs through other people.So now that we've talked about the advantages of being persuadable, I want to talk a little bit about how to be persuadable.Because it's not that easy, right?

So we can't just get rid of the feeling of knowing, right?It stands in the way of us being persuadable, right?Because the first thing we need to do to be persuadable is to accept the possibility that we're wrong, right?

It stands in the way of us being persuadable, right?Because the first thing we need to do to be persuadable is to accept the possibility that we're wrong, right?But there is a bright side.

Because we can't get rid of a feeling, but we can learn to distrust it.Our second villain on the path to being persuadable is the confirmation bias.

So those are 49 million out of the 320 that would likely donate to USA for UNHCR.And then we have who we call the persuadables.And those are the core supporters, education and brand recognition.

Every single person here who buys into this argument-- maybe you don't-- but if you do, that being persuadable is an advantage, that's not enough.Because it turns out there's lots of obstacles that prevent you from being persuadable even if you want to be.And we're going to talk about them right now.

It's almost like a journey you have to fight.This is our heroine, our persuadable leader who wants to be persuadable.What we're going to find is she is going to experience lots of obstacles along the way that are going to prevent her

Because we can't get rid of a feeling, but we can learn to distrust it.Next time when you argue with somebody and you really want to be persuadable, imagine, instead of putting your hand on your shotgun the entire time, keep your hand on a dial.

something else, it's not you pushing things. It's a mutual bidirectional set of persuasions, whether those are purely intellectual or of other kinds.- So in order to be effective at persuading an intelligent being, you yourself have to be persuadable. So the closer in intelligence you are to the thing you're tryingto persuade, the more persuadable you have to become, hence the mutual vulnerable knowing. What a term.

focused on how can I steer the goals of the system, the behaviors of the system? Which, meaning an intelligence system, maybe is a goal-oriented,goal-driven system with agency. And when you call it persuadable, you're thinking more like, "Okay, here's an intelligence system that I'minteracting with that I would like to get it to accomplish certain things." But fundamentally, they're synonymous or correlated, persuadability and intelligence?

And the question is why?Why is it that these leaders are sacrificing the cost of being perceived as a weak leader to be persuadable?And the reality is because they notice, they know something that other people don't.

There are actually two more, and I'd like to take you through those right now.And then what I'd like to do is actually talk to you about how to be persuadable.So let's talk about the second advantage of being persuadable.

And they would do it over and over and over again.In short, in a word, foxes were persuadable.And now we know the secret of Ray Dalio.

in the world.Let's go to growth now, the third advantage of being persuadable.In 1974, a guy by the name of Alan Ricks, who's a researcher, was following up on a long-term study

Because we can't get rid of a feeling, but we can learn to distrust it.But that's not the only reason we should kill our darlings because so far what I've talked about is a persuadable advantage for the individual, right?

Because we can't get rid of a feeling, but we can learn to distrust it.That being said, there's also truth to this idea that we can't be too persuadable, right?

Because we can't get rid of a feeling, but we can learn to distrust it.It's that, instead of being a decisive leader who has to be persuadable every once in a while, you should be a persuadable leader who

- Sorry to go back there just to linger on the term because it's so interesting, persuadability.Did I understand correctly that you mean that it's kind of synonymous with intelligence? So it's an engineering-centric view of an intelligence system. Because if it's persuadable, you're morefocused on how can I steer the goals of the system, the behaviors of the system? Which, meaning an intelligence system, maybe is a goal-oriented,

And he assumed not necessarily that the person was agreeing with him, and not necessarily that the person was disagreeingwith him, but that the person was open-minded enough to listen to him, and therefore persuadable.And so I always kept that kind of ideal in front of me when I was thinking about an issue that I had to write persuasively on.

Globalization, hyperconnectedness, the rise of the internet are all making the world complex, turbulent, and entirely uncertain.So whether it be business, politics, medicine, philanthropy, being persuadable, the willingness to change your mind, is an advantage everywherebecause right now everything is special operations.

because right now everything is special operations.So agility, the ability to adapt to changing circumstances, is an advantage of being persuadable.But it's not the only advantage of being persuadable.

Because it's not that easy, right?Every single person here who buys into this argument-- maybe you don't-- but if you do, that being persuadable is an advantage, that's not enough.Because it turns out there's lots of obstacles that prevent you from being persuadable even if you want to be.

Because we can't get rid of a feeling, but we can learn to distrust it.But when you argue with people that you disagree with, it actually gets you closer to the truth, and that's the best form of being persuadable.

Because we can't get rid of a feeling, but we can learn to distrust it.So let's just first dispense with an obvious straw man, which is, being persuadable does not mean gullible, right?

Because we can't get rid of a feeling, but we can learn to distrust it.And so what leaders need to do, I think, is vacillate between being persuadable and being decisive.

Because we can't get rid of a feeling, but we can learn to distrust it.Thank you. Yes, so one of the points you mentioned for being persuadable is arguing with others.

I'm the author of a book called "Persuadable." And today, what I want to talk to you about is what I believe to be the mostcritical skill of modern leadership, something I call persuadability.Now persuadability, or being persuadable, is the genuine willingness to change your mind in the face of evidence.

to say? And where are all the holes in the argument, and what would a, you know, a really good critique really look like?" Yeah.- Sorry to go back there just to linger on the term because it's so interesting, persuadability.Did I understand correctly that you mean that it's kind of synonymous with intelligence? So it's an engineering-centric view of an intelligence system. Because if it's persuadable, you're more

goal-driven system with agency. And when you call it persuadable, you're thinking more like, "Okay, here's an intelligence system that I'minteracting with that I would like to get it to accomplish certain things." But fundamentally, they're synonymous or correlated, persuadability and intelligence?- They're definitely correlated. So, let me... I wanna preface this with one thing. When I say it's an engineering perspective, I don't mean