How to pronounce “pay for itself” in English

Does it pay for itself?

value to pay for itself instead of trying to build a new brand.

or something in order to make it pay for itself, including people who wouldn't like this play.

There's no real incentives for it to pay for itself in the short-term.

It seems like, as you said, the short-term costs are a significant barrier to something that is obviously going to pay for itself over the long run.