How to pronounce “pata” in English

There are over a million of square kilometers thatís why we have to think like that.Patagoniaís not just important because of the resident species.This is an albatross that is reproducing in New Zealand.

me. It's probably seven months ago now.Patagonia, we all know Patagonia. It's kind of well known for the environment, right?They have a program called the footprint chronicles where if that shirt was a Patagonia shirt, you could enter the skew number and you'd be given videos

can because I mean they came in to find you know there I was dying and I you know all my romantic images all myPatagonia jacket you know everything there I was you know oh I wasin bad territory I London Hospital ill treat badly treated in London Hospital I wound up in the

I've got three patterns here.These Patagonian seabirds are very territorial.

places that would sell leftover fabrics, not ordering anything from scratch, using things that were already there, working also with fleece, from thingsthat Patagonia used which are made out of recycled plastic bottles and things like that.And for me, it's a constant.

This was in fact a full page ad in "The New York Times" on Black Friday, day after Thanksgiving.So Patagonia paid $40,000 or however much it costs for a full-page ad to tell people not to buy their product.First of all, I can tell you it's a pretty good jacket.

Exactly. Bush lost the popular vote, as you'll recall.And Patagonia was making all its coats in bright, vivid pastel colors, et cetera, et cetera.

you can use it to make take on Alaska that's what pet is steak on polyester that's your fabric your fabrics that aremade Patagonia recycled plastics are these bottles that's the same fabric but youtake a mixture of plastic which is difficult to separate and it's dirty and you make stuff like trucks lumber out in

The glaciers grew into ice sheets. And that helped drive the temperature of the entire world to be much cooler. Now, this was a long-term trend then that continued to happen for many tens of millionslike Argentinosaurus and Patagotitan, these things were heavier than Boeing 737 airplanes.

So yes. After I wrote "To Shake the Sleeping Self," which was about my bike trip cycling across America and LatinAmerica down to Patagonia-- that was really my entrance into writing.And I was curious if I was good at it.

This is in 1993.Big change from running Patagonia and swirling around the world.And that's where we ended up.

Yeah, yeah, absolutely. And one thing I was particularly curious to ask you about-- for me, I am such an admirer and I'm sure many other peoplein the room of Patagonia's commitment to sustainability and how that seems like it's such a-- --excuse me-- core value of the company through the products,through a lot of the campaigns the company has funded.

They're creating a kind of activist platform to engage their customers as activists in their causes.And you can see Patagonia making a move we see a lot of companies making now, which is they start by kind of sending a lot more new power signal.And then they start to change their model to move up into what we call the crowd's quadrant.

But I feel like the tools out there aren't living up to the people's needs, your needs for supply tracking.We've talked to Patagonia.They're, like, superior in their kind of mapping their supply train for some of their products.

The barrel of his rifle glistens under the stars.after another trip to Patagonia.

And here's the Patagonia Desert down here.

So this is in Patagonia.

And the reality of Patagonia is that once you start hiking in with them, you kind of have to finish that section with them.

And this is Patagonia, so it looks super good.

laying out of Patagonia's business philosophies as they had evolved over a 30-year period.

It's not just Patagonia.

I was wondering with Patagonia being able to build its brand for all these years and be able to start to implement

How does Patagonia go about getting those numbers?

It's a Patagonia jacket.

This was for Patagonia, a client just down the way.

populations, ice seals to manage through this change and the indigenous communities that actually depend on these resources to stay alive.And then finally the Patagonia Coast where Claudio and a number of people who work for him and partner with him are protecting the largest continental population of Southernelephant seals, penguins, albatross, in a way, in protecting and restoring that abundance in a way that is unprecedented around the planet.

But, unfortunately, you have a special perspective that looks at the ocean with the problems that the ocean has.So when Iím in Patagonia and I see a Magellanic Penguin, of course I see the beauty of a Magellanic Penguin, but I have seen also many, many oil Magellanic Penguins so I want to do something.When Iím working on Elephant Seals, of course I love the social behavior they have when they fight, they get very excited about that, but then I see all the animals that are being

But as Patanjali said as you drop deeper and deeper inside now, he said there was a place that you end up that was that he called the center.

I was at Patagonia twice this year so I'm kind of taking a little rest at the moment but just little stuff here and there.

north face and Patagonia down layer to insulate and so that we would have to use the cooling layer it was a way of

states the ashtan yog of Patanjali the meditative techniques of the

He has served as COO for Patagonia and as CEO of Timbuktu.

He is the founder of Patagonia.

And I think that's the value system that we've had since the beginning, but it's absolutely clear.I just came from a two-day Patagonia board meeting.And it's full of these discussions about, how do you keep pushing the line out, asking more of yourself,

The barrel of his rifle glistens under the stars.This is my first trip to Patagonia in southern Argentina.

And that was pioneered by the company Patagonia in their food line Patagonia Provisions.

Even if you're a corp like Patagonia, there are some companies that you may see and say they're corporate responsible.

And even though I'm not a Patagonia model, of course, I could start with things like a water bottle.

So we passed glaciers in Patagonia in Chile, and experienced wild waters.

My wife owns two of them.I also did go to the Patagonia store at that point in the Upper West Side, Columbus Avenue in Manhattan the day after.As a good environmentalist, of course, you don't walk into a store on Black Friday because that's the day you don't shop.

And that was the cover of the Patagonia catalog in the US.

So Vincent has been with Patagonia on and off for 40 years, since it was founded.

The co-authors have been involved with Patagonia since its inception nearly 40 years ago, but it is not the purpose of this book to retell our company's history in detail.

And the whole idea of Patagonia, what we found that the end of the year selling our $200,000 worth of gear with about a 2% profit, is that we weren't

out in history on joint stationary from Patagonia and Walmart, inviting major players in the apparel and footwear business to get together to a conference to

But although I've been with Patagonia for 40 years, my primary vocation is as a writer.

So you're looking at Patagonia as a company, how do you promote and continue your culture as you expand?

Yvan Chouinard is a man who founded Patagonia -- that company.

You know in Rome it's the patate pizza and some versions are simple like this, some they do a little bit of mozzarella, some they do some caramelized onions.