How to pronounce “noll” in English

Nollywood. No, we're actually working at that.

Participate in the Nollywood industry?

So I had the-- I saw Nollywood basically become an economic engine out of nothing.

And in Nigeria, Nollywood has been up and coming, bit by bit.

So beyond just even filmmaking, Nollywood I feel was the thing back in the day was Nollywood was putting Nigeria and just Africa,

And I agree with you that industries like our music industry and Nollywood are, in many ways, exporting aspects of Nigerian culture.

Spanish so it's football and not football and it's the tel Nolla you know and not the reality TV show so if you

and civil society. And one of my early inspirations was from Nollywood in Nigeria, which by some estimates is the second or third largest employer in Nigeria.

it's I mean I we talking about as a novel but that's a very Grand term it's basically a Nolla um because I'm

Well, if there were, they'd recognize that the board he's carrying is a Greg Noll board, which is a classic.

For instance, I had a lot about Noll for some reason.

But it just didn't seem relevant to go on for just pages and pages and pages about Noll.

Yes, yes. There are a lot of like, Nollywood movies.

But they're mostly, in Nigerian parlance, hustlers who have been able to create opportunities, and Nollywood has been able to thrive in spite of an ineffectual government

apparatus in Nigeria. So my challenge to people, like myself with fancy degrees and work titles, was, look at-- Nollywood is getting things done in spite of the fact

We've seen growth in the entertainment industry, for example, particularly the music and Nollywood industries.

So go back 20 years, and you see Nigeria trying to rebuild its economy and pointing to Nollywood.