How to pronounce“nete”in English

So it started with programmers using capitals in the middle of everything to differentiate word from word. And oh gosh. There was someone. I know what it was. It was someone who hada company named NetEase wrote in and said that he thinks the drive to use camel case so often in company names because it's hard to find a domain name and so you have to stringlots of words together and then if you don't capitalize the first part of the next word, it can look weird. Because he said his parents always tease him that his company is KneeTease.