Erin McKeown is this amazing musician, who is an Ani DiFranco protege back in the day,
Les McKeown : Thank you very much, Nidia.
Les McKeown : Money, cash, profits.
Les McKeown : Some of them started to tank.
Les McKeown : And not just any old customers.
Les McKeown : They just don't get to this point here.
Les McKeown : Yeah.
Les McKeown : I'm lobbing some softballs for the folks who had pizza.
Les McKeown : More of it or less of it?
Les McKeown : I think first of all that YComm and Techstars are all doing a great, great job.
Les McKeown : It may not be exactly the answer to the question that you want but it sounds
Greg McKeown : So what did we find?
Greg McKeown : Ninety-eight percent.
Greg McKeown : Forty-three to ninety-eight.
Greg McKeown : Go ahead.
Greg McKeown : Yeah, so I think the question is how do you assess where you are on this continuum?
Greg McKeown : So I think you're question is about somebody that makes the other transition, goes from multiplier to --
Greg McKeown : Yeah, I mean this question when-when we were studying this phenomenon we were looking for something very complex in a way that would distinguish the two groups
Greg McKeown : Yeah, we-we didn't study it in terms of a bell curve.
Greg McKeown : Any final questions here?
Greg McKeown : Yeah, the question is, is, can everyone really make this transition?
And then Erin McKeown down on the side there.
to introduce Les McKeown , author of 'Predictable Success'. Les McKeown has launched and managed
male #2: >>Les McKeown : What's that?
male #2: >>Les McKeown : Might be.
male #3: >>Les McKeown : What's that?
Audience Member: >>Les McKeown : That they pay and pay what?
Audience Member: >>Les McKeown : More than you charged.
Audience Member: >>Les McKeown : It's cash.
Audience Member: >>Les McKeown : That's a really good question.
The other one would be "Essentialism" by Greg McKeown , which is a phenomenal book.
>>Les McKeown .
Les McKeown : Not, not trying to find a long term profitable sustainable market.
>>Les McKeown : Yeah and in treadmill there are four, four key touch points.
>>Les McKeown : Aircraft carrier.
>>Les McKeown : Sure.
>>Les McKeown : Starting from 0.001% of the market share All we've done is discover the sustainable market.
>>Les McKeown : Which stage were you askin'
>>male #15: Les McKeown : Tech companies tend to shorten the left side here and lengthen the right
Group here at Google and it's my pleasure to welcome Liz Wiseman and Greg McKeown , the authors of the-the Multipliers book.
And today, it is my pleasure to welcome Greg McKeown to the Authors at Google series.
>>Les McKeown : Not at all.
>>Audience Member: Les McKeown : Somebody's gotta do it, right?
>>Audience Member: Les McKeown : It's the 'O'.
>>male #10: Les McKeown : What's that? >>male #10: Passion Les McKeown : They've got a lot of passion.
May I say, one of the other action items, >>Les McKeown : I'm sorry.
>>Les McKeown : Yeah.
I'm the President of a little company called Wiseman Group, and I'm here with my partner, Greg McKeown .