McDonald joined us from Beijing.
McDonald 's, let's go.
McDonald 's has been tanking.
McDonald burger.
McDonald 's did a lot of these great initiatives.
McDonald 's Canada, as we speak, is selling sustainable, certified beef.
McDonald 's has a cafe and they have Laduree make their macaroon for them.
McDonald 's?
McDonald 's and the cafeteria here, everyone will give you cooked food.
McDonald 's restaurants in Colombia with our branding: a hamburger, a rap, an ice cream.
McDonald 's has something for everyone.
McDonald 's before and I saidoh you've got to experience McDonald 's before you go in so uh you know it was like 7: a.m.
McDonald 's and Burger King's say we should eat and when we teach kids that's super sizing the dishes you know that we
McDonald 's and Burger King do one out of every firm years in America is eaten in fat and fast food and one of every four
McDonalds no, that's good, McDonalds not popular culture.
McDonalds then, you know, took it, cut in the title cards about how many McNuggets you could get for a dollar, and then, you know, put it on television.
- Deandre McDonald .
For McDonald 's, the data-- we created our own framework for the future, which was 2014.
for McDonald 's, they ended up being adopted by everybody in the industry throughout the world.
For McDonald 's global footprint-- you know, the carbon footprint for McDonald 's-- it's 75% in supply chain, and it's mostly coming from livestock.
So McDonald 's is setting goals, back then and even today, to reduce waste, recycle more, to have recyclable packaging, and supply chain.
And McDonald 's-- I use that as an example, because it's the most successful food company.
So McDonald 's invented the notion of supersizing.
Before McDonald 's invented the franchising structure, you actually had the mafia and groups like Hell's Angels that were using this structure that
And McDonald 's is not really a corporation from America.
But McDonald 's is a huge worldwide sponsor of the Olympics.
But McDonald 's will not tolerate it.
But McDonald 's, or anyone, or Ore-Ida, can make really good French fries so cheaply that they become ubiquitous.
Not McDonald 's, young man.
have McDonald 's every day.
of mcdonald 's on that front um and uh and so you'll see that that's sort of a little bit of the process but
And McDonald 's, obviously you'll see, is a very big part of that. I think Google surpassed McDonald 's in ready revenue in the last year or two.
was McDonald 's. But 2001 Keyhole was started and it was funded by a number of companies and the CIA it has a venture capital company called In-Q-Tel, and that company is one of
TED McDONALD : So I just got done having an excellent lunch here, per usual, um, some of my other campus visits.
TED McDONALD : Well, I think you characterized the book a little bit differently.
TED McDONALD : Okay.
TED McDONALD : Damn, I talk a lot, don't I?
TED McDONALD : Actually McDougall mentions that in the book, too.
TED McDONALD : Okay, one more question.
TED McDONALD : Well, there are -- first of all, just to start that off -- not everybody, one of the things I like to say to people if it's not broken, don't fix it.
a McDonalds meal out of M&MS packaging
It's Deandre McDonald .
- Who is Deandre McDonald ?
It was at McDonald 's.
He robbed a McDonald 's.
This is why McDonald 's says trillions and trillions served.
My name is Mariah McDonald .
So even at McDonald 's they're bringing in more of these kiosks.
So before coming to McDonald 's, what did you do?
We had people at McDonald 's that thought, oh, if we don't achieve this goal, I'm really going to get in trouble.