How to pronounce “lough” in English

My name is Rodney Lough Jr. I'm apparently the most famous guy you've never heard of.

VANESSA O'LOUGHLIN: So my name is Vanessa Fox O'Loughlin, but I write under the pen name Sam Blake, and that's for the very good reason, as Natalia's just

VANESSA O'LOUGHLIN: OK. How do you give them up?

VANESSA O'LOUGHLIN: I think the first thing is to try and work on your book until you can't see anything else wrong with it,

My son-- I'm Rodney Lough Jr. That means there was a senior.

discovered, O'Loughlin's quite a hard name to pronounce.

You've worked on them for-- VANESSA O'LOUGHLIN: Yeah, absolutely.

Thank you. VANESSA O'LOUGHLIN: OK, that's a really good question, actually, because I'm a really organized person, and I need to write in a linear fashion,

On one of these chat rooms, a friend of mine sent me a link to it, and it said, Rodney Lough is--