How to pronounce “irish whiskey” in English

Irish whiskey, because of our climate and the way we make it, it's a little bit lighter, it's a little bit more accessible,

Irish whiskey 10 years ago, no one gave a damn.

Irish whiskey is the traditional.

when Irish whiskey dominated.

Before Irish whiskey was very much Irish coffees around the holidays for Irish American families, and so forth, but it's changing.

And it's really Irish whiskey's chance to shine.

So 90% of all Irish whiskey sold is that type, and that's what people expect and that's what they get used to.

bottle of Irish whiskey, you'll see a range of Irish whiskey.

People enjoy the taste of Irish whiskey.

And what's distinctive about Irish whiskey is the temperate, soft climate that produces limited, let's say, movement of the wood.

So when you think of Irish whiskey, it's because we don't get to go to the beach too often and we have to always carry a raincoat with us,

So we're the fastest growing Irish whiskey domestically, which I take a lot of pride in.

So he has this warped view of Irish whiskey, but I enjoy the way he does and his tasting ..

But I think more people talking about Irish whiskey, it's good because it's still at the early stages of evolution.

We are in a new golden era for Irish whiskey.

So we see ourselves as the disruptor of Irish whiskey, but at the same time, we're quite-- you'd probably go, you're quite traditional.

And the reason why we went with this because 90% of Irish whiskey sales are blended whiskey.

so good for the country, but great for Irish whiskey sales because all of a sudden it opened up all the markets around the world to Irish whiskey.

It was where majority of the whiskey sold in the last golden era of Irish whiskey came from.

So it was the market that put the final nail in the coffin of Irish whiskey at the start of the 20th century, but it's driving, let's say,

And out of these small distilleries came the giants that really drove the last golden era for Irish whiskey in the 19th century

And from the 1930s to the 1990s, it was the dark days for Irish whiskey because the last big export market was the US,

all the way up to a 33-year-old, which to me is a piece of Irish whiskey history that we're just very lucky to be able to celebrate, and ties

Our goal for the next three to four years is to really be that global discovery Irish whiskey driving the premiumization of Irish whiskey.

So that puts more pressure, but also opens up a lot of opportunities because Irish whiskey is still quite small.

The War of Independence, which was great, again, for the country, but dreadful for Irish whiskey sales because it stowed away all the routes to market that we had.

Now every bar, every restaurant takes pride in their back bar, and particularly Irish whiskey, Irish gin, and everything else that's going on.

We're seeding in Asia and some emerging markets, but we're probably a little bit more for when people already know Irish whiskey

What's interesting in Ireland is the rules and regulations say it has to be matured in wooden barrels for three years and a day to be legally called Irish whiskey.