Catamount, up in Vermont, which was one of the pioneer, one of the my generation of brewers, failed. AB InBev last year sold 323 million barrels of beer
And one of the examples I'd say is if a business is focused on the near term, they'll either do one of two things. And AB InBev, Budweiser's parent company, had the rest.
It was like, Jim, the perfect name for your new beer is Sacred Cod. I think that the InBev one is kind of related to what happened at Budweiser wite-- Yeah.
It was like, Jim, the perfect name for your new beer is Sacred Cod. happening in your industry with consolidation and InBev and your thoughts about that?
When you are working with CG animation, is it often it looks too polished? How difficult is it to take the perfect inbetweening interpolation of the computer and then take it back a bit to look more like the creative vision of stop motion? It's very difficult. It's something that we've worked very hard on.
Now recently, almost a third of our portfolios in beverages-- and the world is now quite reaffirmed about the value of beverage brands through the noise about the AB InBev acquisition of SABMiller-- we own both those shares, and it's helped generate performance recently in the face of a plunging market.
Seems like a really good target for-- I'm not saying I want this to happen. But like, if I'm InBev or like-- because we see them go out and buying other brands. Like, why not acquire some of these craft breweries?
And people are quite curious. They've bought Heinz, Kraft, InBev, Burger King, Tim Hortons.
Catamount, up in Vermont, which was one of the pioneer, one of the my generation of brewers, failed. Craft beer is like more than 10%, and MillerCoors and InBev are 74%.
And today, 26 years later, imports are 13% percent of the US market. Craft beer is 10%, and the two big national brewers-- AB InBev and MillerCoors-- have been pushed back to 74%. So actually what's happened is better beer-- meaning imported beer and craft beer-- have pushed into the market share
There are also a couple of contract breweries-- one in Connecticut and one in Florida-- producing beer for a lot of the gypsy brewers. The one in Florida was started by guys who were let go by Anheuser-Busch when they got bought by InBev a few years ago. So it's pretty incredible what's happening.
and a kind of rising tide floats all ships as it gets more competitive in the beer market. You know, a few weeks ago, Anheuser Busch InBev reached out to purchase Modelo, it's still sort of pending a Department of Justice look at it, but for all intents and purposes, that most likely will happen. So they'll go from having roughly a 47 percent market share to 53, you know, overnight with one purchase. That's six percent which is about the entire
And the other is, am I doing the best possible job that I can do? And so I was like, if I just never found this email-- and we interacted with each other inbetween and things had gotten better.
It was like, Jim, the perfect name for your new beer is Sacred Cod. They own everything. There's one in-- run by very smart Brazilians out of Brussels because the tax rates are low called AB InBev.
And if you don't see that, then you're probably not feeling super calm. or perceive the other's oscillation and sync to them, rather than them both coming to some sort of inbetween 50/50 sort of split.
Catamount, up in Vermont, which was one of the pioneer, one of the my generation of brewers, failed. The same thing happened with Goose Island bought out by, Budweiser, and they were bought out by InBev.