Heineken made history in 2023, advertising alcohol-free beer in the Super Bowl for the first time.
Heineken ran the numbers and said, no.
Heineken took a look at.
Heineken said no, thanks, goodbye.
Heineken augmented reality; this is something called "Magic Mirror" that was on display at the Time Warner Center.
But yeah-- Heineken's like the best pairing.
We own Heineken. We own Cadbury.
I first bought Heineken in 1986.
And Wall Street-- and Heineken is 51% controlled in shareholdings by the family.
I visited Heineken in St. Petersburg.
We still hold Heineken, despite that.
clients like Heineken and others.
your point about heines ketchup I think that that's a very fair point and I in in by the same token I I agree that the
- The following is a conversation with David Heinemeier Hansson, also known as DHH.
I believe your father drank Heineken.
But we all know that with Heineken, and we kind of give that a pass, right?
25% of the profitability of Heineken was from the United States.
They sent a letter to Heineken saying we'd like to take you over for a very high price.
We own 50% of United Brewery through Heineken.
And not just in the Heinen's stores-- any of their 20 stores-- but in the 100 stores around Cleveland, and at the 38,000
Why don't you make something like Heineken?
Lately it's been a big hassle Heineken and Newcastle To make sure he's fitting in and living large
So you're not going to get that Heineken problem, especially with so many hoppy beers being made these days.
I was like, "Heineken." So for some reason, why-- like, even to this day in the cookbook there's, like, some pictures of a backyard party.
This one store I went-- so I went up to Heinen's.
Back home. So it's like Heineken, which makes sense.
And Peter was like, you drink Heineken?
Because, like, Heineken was always there.
My fraternal twin brother, who's a marketing executive at Heineken, and my older brother, Rajiv, is a pretty successful stand-up comic.
and even the CEOs of Miller, Coors, and Heineken.
And I said, well, Heineken makes pretty good Heineken, and I'm doing something different.
They only have one dish, and the only thing you choose is Heineken or soda or tea.
knacking on the treadmill. Duncan is lying down with Heineken in his hands. He's thinking, "What are they doing?" And I'm listening to the woman because she's saying, "I'm a waitress during the day. In
My dad, for whatever reason-- and I still haven't talked to him about this, even though it's in the book-- he would get Heineken in the house.
I'll give you an example of this, and it is sort of an interesting one on many levels, but it has to do with Heineken.
And of course, what do they do, well, they lob a takeover offer to buy Heineken.
And they were all like, "Bud, Bud Light, Miller, Miller Lite, Heineken." I was like, "Oh, no.
Yes. To follow that up there, I just watched a video on YouTube about how Heineken is sponsoring some type of musical turnstiles, which a guy had an idea about,
He is the chief creative officer at the world's largest advertising network, and he's worked on projects such as M&M, Mars, Heineken, and Dos Equis, and Unilever.
he's looking after. That's actually quite a lot of logistics, aggravation. Our pet now could have the treadmill in reception. He can be lying on his couch with his Heineken
Hallie: And, that is, that is a light lager, so a light lager is what you are generally used to. Your Coronas, your Heinekens, your Budweisers, your Coors, this is all one style.
And, it it goes to show if, if you have tried 95% of the beers that are out there. If you've tried Beks, you've tried Heineken, you've tried Coors, you've tried Budweiser, not that