a dollar towards a cause of your choosing and all the major brands are there. Or when you got Facebook, Foursquare , Twitter, and Groupon, why when a certain number of people tap into a business deal or an offer and it tips,why couldn't it tip a contribution to a cause that's meaningful to that group of people or the number of people who check
are inevitably gonna target him over time as his company gets such massive footprint in scale in terms of usage. Like, the company they think about a lot right now, for example, is Foursquare , you know? This kinda thing scares them because little companies with really good ideas that do related things can come on extremely quickly and get a lot of enthusiasm really fast and in the
membermaleman in audience #3: Hi. So, one of the things I've been wondering is Facebook doesn't seem to pick its battles very much. It's competing with Zynga, the payment platform, it's competing with Foursquare and Gowalla and the location of mobile services, its competing with Google on user attention, it's competing with Open Web advocates about what, who owns information. What do you think is the psychology behind that? Why-- David: Well, I would say most of those competition are inadvertent. I mean, honestly, it's not
of what it might look like. So we chose the game Foursquare . So Josh wrote an article about Foursquare -- As an example of an old-fashioned game that doesn't require any technology or screens.
So we chose the game Foursquare . So Josh wrote an article about Foursquare -- As an example of an old-fashioned game that doesn't require any technology or screens. Exactly. And then we did Foursquare , the app.
to find their friends and to brag about how many bars they'd been to that night or whatever. My kids and I used Foursquare all the time because it was a way to force us out of our normal routines. So if we were in Brookline and dropping one of my kids off at his bass lesson and my other son I had an hour to kill, we would use Foursquare
won't see it at all. So, we have to take you to this special, secure, undisclosed location." Which sounded really intimidating, but then when I got there, it turned out it was great because there's very little Foursquare competition there, so I'm now the mayor of the location. I think Cheney was the mayor before, but I can't come out.
And so it becomes this very high-stakes fight, where this woman who has created this kind of Youth Brigade of kids who go round and jailbreak everyone's devices now has to convince these kids who are completely foursquare against it to go and restore everything to factory defaults without scaring the pants off of them. They end up working with friendly techs, and trying to figure out if there's a way they can use VMs to cheat the telemetry, and so on.
So my father-in-law, he has no idea what I do in California. Instagram was originally a check-in device like Foursquare , where you could tell people your location.
So when this guy comes up with a new thing to do, how likely is it to propagate throughout the social network? And we did that by using things like Foursquare to ask, how often do people come together from different communities and at what distance?
So he was an intern while I was a GM. So then he ends up restarting it himself as Foursquare .
What's going on? So we can use these tools to better serve the customers and whatnot. And the best thing about our service is just like Foursquare , we have badges for achieving awesomeness when it comes to beer. So we offer these badges both as a for Untappd users to unlock, such as drinking 1,000 unique beers, which has been done multiple times.
So Josh wrote an article about Foursquare -- As an example of an old-fashioned game that doesn't require any technology or screens. Exactly. And then we did Foursquare , the app. Which my kids and I used, even though at the time it was really sort of a way for people in their 20s
Twitter is here in 10 years, maybe, maybe not. A couple of years ago, it was Foursquare was the new hot thing. Now, everyone's talking about Pinterest.
One of the key features of ONTAP Untappd is the sharing ability. When you check in on Untappd, we use Foursquare for all of our locations. So basically, a user can check in a beer and attach the location that they're actually using and then share that with friends.
We got an email yesterday from them saying that we are now one of their-- we have like two dedicated account reps for us. We do have, just like Foursquare , we do have people that go out and they'll check-in a million beers just to get badges--
We got an email yesterday from them saying that we are now one of their-- we have like two dedicated account reps for us. jumpers, as they call them in Foursquare .
um and you know how you use technology in your life so yeah yeah I mean we I'm on I'm definitely online a stuff that you want to do like you want to be active in Foursquare and you want to be active yeah you know it's just
It talks about respecting people regardless of age, title, income, because the world is shifting. An example of that-- Dennis Crowley, who is the CEO of Foursquare . I interviewed him in the book.
We have around 20,000 social shares per day. So that's sharing to Facebook, or Twitter, or Foursquare . When someone shares to Twitter or Facebook, we track their follower count so that we can see what the total reach is.
into identity based information. Now, it, will they buy Foursquare or build something to compete with it? That's unknown. I actually think they do pick their battles. That's why they really just wanna be infrastructure.
It's OK. And then in sort of the classic New York City move, his next big step was moving like nine blocks downtown, Union Square Ventures, which is the one, I think, we are all probably more familiar with that funded companies like Twitter and Tumblr and Foursquare and Delicious and a whole bunch of other companies that-- No one pulls that one out anymore.
My kids and I used Foursquare all the time because it was a way to force us out of our normal routines. So if we were in Brookline and dropping one of my kids off at his bass lesson and my other son I had an hour to kill, we would use Foursquare and say, hey, no one checked into this graveyard.
This is some of her black and white work. We gave her the same test, so she drew some camping equipment, some sewing supplies, and she drew actually some Foursquare stuff for us. So after all this, we had gotten the contract.
in this technology, but more importantly, opened it up to civilian use. So Tim O'Reilly, who's here with us today, has that great line, that Ronald Reagan is the father of Foursquare . Because it was under him that GPS was opened up to civilian use.
So basically, a user can check in a beer and attach the location that they're actually using and then share that with friends. You can push that to Twitter, Facebook, and back to Foursquare as well so you don't have to open up too many apps at once. Because we all know that the most important thing when drinking a beer is drinking the beer.
Gary reads Tolstoy in the original Russian. actually read literature. Do you think there's possibility of some of the new Internet services like Twitter, FourSquare or Facebook, or whatever
most used car-, used car marketplace, used clothes marketplaces is that Mums and Dads are very worried about cleanliness and quality. They will swap stuff if they believe that stuff is gonna be clean and high quality. So what they're doing is actually using reputation systems, and this may look at you a little bit like Foursquare and Badges to reinforce the behaviors that they're looking for. And I see things like this as a nice example of competitive collaboration, where you actually, you want to be top of the leader board, so
You guys haven't done as much of that as I would have expected you to do by now, by the way, but you're doing some of it, certainly. And Face-, any, this, there's really a devils And, and possibly at risk that they might choose to go into your business and just render you irrelevant overnight. And that's the kind of thing that Foursquare and Gowalla are in
Female #3: Hi. Beyond Twitter and Facebook, have you seen other social platforms being utilized effectively by programmers and advertising, advertisers, the Foursquares , the Pinterest,