How to pronounce “forbidden fruit” in English

Yeah. And suddenly everybody's talking about peptides again. Yes. Why? What's going on? So I think what we're seeingis the forbidden fruit effect because this was banned and all of a sudden oh well why'd they ban it? Well theywouldn't have banned it if it weren't working right and we're also seeing the effect of TikTok and short form content being spread very rapidly very virally