Fitzpatrick has also done cats.
So Fitzpatrick has now done about two dozen of these animal ITAPS, and one of the amazing things about them is that they've been so successful that the ITAP is
Brian Fitzpatrick : All right. My name is Brian Fitzpatrick , here at Google Chicago.
Brian Fitzpatrick : Dan Sinker.
Brian Fitzpatrick : Oh that's, by all means.
Brian Fitzpatrick : But Dan Sinker, as many people know him, at MayorEmanuel.
Brian Fitzpatrick : It's great to have you back.
Brian Fitzpatrick : Well, I think maybe we should just start right into that.
Brian Fitzpatrick : Not an interview question.
Brian Fitzpatrick : I was in Australia.
Brian Fitzpatrick : Yeah.
Brian Fitzpatrick : No, I was in New Zealand at Foo Camp down there and furiously logging in as people are telling me that--
Brian Fitzpatrick : I've seen Segway juggling, but.
Brian Fitzpatrick : So you're saying you wanna ride on my Segway?
Brian Fitzpatrick : Four feet?
Brian Fitzpatrick : You've got "Three Hundred " in here.
Brian Fitzpatrick : Well, it's admittedly subtle.
Brian Fitzpatrick : But--.
Brian Fitzpatrick : Right.
Brian Fitzpatrick : We've got two amazing fantasy sequences where you can basically do whatever you want, right?
Brian Fitzpatrick : I'd hate to break it to you, but it's pretty insane the whole way through.
Brian Fitzpatrick : People called you out on that a few times, right?
Brian Fitzpatrick : Yeah.
Brian Fitzpatrick : Well, so it's interesting.
Brian Fitzpatrick : So then, people start replying to you.
Brian Fitzpatrick : He like coffee a lot.
Brian Fitzpatrick : Well, there were the small, like the "Back to the Future" thing.
Brian Fitzpatrick : It was a record low turnout.
Brian Fitzpatrick : Well, it happens again in two, but he's observing it.
Brian Fitzpatrick : So that's a great example of bringing other stories and that sort of thing.
Brian Fitzpatrick : But you dressed up Axlerod all the time.
Brian Fitzpatrick : But sorry.
Brian Fitzpatrick : So who knew?
Brian Fitzpatrick : Right. Dan Sinker: And that was especially funny 'cause Dan O'Neil Brian Fitzpatrick : 'Cause Dan O'Neil Dan Sinker: from EveryBlock knew who was doing it.
Brian Fitzpatrick : I suspected Dan.
Brian Fitzpatrick : Well, I mean the friendships got really intense, I thought, toward the end.
Brian Fitzpatrick : It happens.
Brian Fitzpatrick : You have a bounty on your head, now.
Brian Fitzpatrick : Well, there was a lot of interesting symbolism in the story that I thought.
Brian Fitzpatrick : You did say lettuce.
Brian Fitzpatrick : Tomatoes.
Brian Fitzpatrick : But no ketchup, of course.
Brian Fitzpatrick : Well, it's on top of.
Brian Fitzpatrick : He set rocks on the stones.
Brian Fitzpatrick : So other than your fascination with celery salt, how did you keep this secret the whole time?
Brian Fitzpatrick : You slogged a lot of people.
Brian Fitzpatrick : But you're an equal opportunity, pretty much.
Brian Fitzpatrick : So, we were at a conference together, end of January.
Brian Fitzpatrick : Snowfall was the week after, I think.
Brian Fitzpatrick : Did you ever fish for like, compliments or anything?